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After successfully launching its innovative flagship in Seoul, Adidas unveiled a "Home of Sport" concept store in Hong Kong. Emphasizing local art and diverse collections, the brand aims for immersive, expansive in-store experiences globally.
The "Home of Sport" store in Tsim Sha Tsui spans an impressive 15,000 square feet across four stories. It boasts the longest Originals Footwear wall among all Adidas retail locations. Additionally, the store features an exclusive adiClub members' zone and showcases captivating artworks by local Hong Kong artists Offgod and Orange Terry.
The ground and first floors offer a wide range of Sports Performance products. The ground floor showcases a revamped football pitch with jerseys from various clubs.
Customers can find Bra & Tights, running and training gear, outdoor apparel, and the highly sought-after Stella McCartney collection on the upper floor.
The second floor showcases a selection of lightweight tops, while the third floor is dedicated to Adidas Sportswear, featuring apparel from Adidas Originals and Y-3.
On the fourth floor, visitors will find the AdiClub Hideout, a dedicated activity area for adiClub members. This unique space includes outdoor camping tent check-in areas, camping tables and chairs, a cozy indoor area, and a convenient Refreshment Zone offering post-workout refreshments.
Only a few months ago, Adidas opened its largest flagship store in South Korea's bustling shopping district, Myeong-dong. Adopting the "Home of Sport" concept, this flagship store is the first in the Asia Pacific region. It offers Adidas's full collection, including Sports Performance, Originals, and Y-3.
Spanning an impressive 2501 square meters over two stories, the store combines local architectural elements with Adidas's signature design aesthetic. It offers customers a sustainable, creative, and all-encompassing shopping experience.
The first floor of the Myeong-dong store houses the Seoul Shop, the Seoul Lab, and Adidas Performance's running and training lines. On the second floor, customers can explore Adidas Performance football products, outdoor gear from Terrex, Adidas Originals, basketball essentials, and the latest offerings from the Y-3 collection.
Adidas intends to open more physical stores and expand into virtual retail environments to provide consumers with unparalleled shopping experiences.
Photo: Edgar Chaparro/Unsplash
