Thrill One inks 8-figure, multi-year A Shoc sponsorship deal
Jan 20, 2022 22:26 pm UTC| Sports Economy
Action sports entertainment company Thrill One Sports Entertainment closed an eight-figure, multi-year deal with energy drink brand A Shoc, which it describes as the largest partnership in action sports history. The...
Premier League awarded $213 million over collapsed PPTV deal
Jan 13, 2022 23:34 pm UTC| Law Sports Economy
UK High Courts Justice Fraser ordered Chinese broadcaster PP Sports to pay the Premier League US$213 million it owes to the Premier League. The Premier League terminated its deal with PP Sports in September 2020, a year...
Fox Sports expands Twitter partnership for Fifa World Cup coverage
Jan 13, 2022 23:29 pm UTC| Economy Sports
Fox Sports is expanding its partnership with Twitter to take advantage of the social media platforms latest features for its coverage of this years Fifa World Cup in Qatar and the Womens World Cup in Australia and New...
NBA racks up record social media engagement in Klay Thompson's return
Jan 13, 2022 18:31 pm UTC| Sports Economy Business
Klay Thompsons return to the Golden State Warriors lineup on 9th January after a 31-month absence due to injury attracted 110 million views across the National Basketball Associations (NBA) social media platforms, becoming...
Binance secures exclusive crypto sponsorship of Afcon
Jan 13, 2022 00:56 am UTC| Digital Currency Sports Economy
Cryptocurrency exchange platform Binance has inked a deal with the Confederation of African Football (CAF) to become an official partner of the ongoing Africa Cup of Nations (Afcon) tournament. The deal makes Binance...
Apple negotiating to broadcast MLB games at Apple TV+
Jan 12, 2022 15:06 pm UTC| Sports Economy Business
Apple is reportedly negotiating to acquire the Major League Baseball (MLB) broadcasting rights package relinquished by ESPN, signaling its first foray into the live sports coverage. ESPNs former package is made up of...
Maserati to join electric single seater series Formula E for Gen3
Jan 12, 2022 12:34 pm UTC| Sports Economy Business
Italys Maserati will join the electric single-seater series Formula E from season nine, marking its debut of the championships Gen3 cars. The competition would also mark Maseratis return to single-seater competition...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight