K League 1 football club Jeonbuk Hyundai Motors to use Universe express bus for 2022 season
Dec 08, 2021 19:21 pm UTC| Sports Economy Business
The K League 1 football club Jeonbuk Hyundai Motors has received the Universe Operation and Control Car, a remodeled version of the premium Universe express bus to provide office space on the road, from Hyundai Motor...
New Balance inks 3-year apparel deal with Netball Australia
Dec 07, 2021 21:46 pm UTC| Sports Economy Business
Netball Australia has signed a three-year apparel partnership with New Balance that would see the Australian national netball team be fitted with the US sports brands gear beginning next months Quad Series, The series...
Premier League may partner with crypto platform to sell NFTs
Dec 07, 2021 19:53 pm UTC| Sports Economy Business Digital Currency
The Premier League is considering is about partnering with a cryptocurrency platform to sell NFTs, in a slow and cautious move into the sports NFT space. According to the Premier League, several of its clubs already...
LeBron James' next Nike signature shoe to debut Dec. 19 in Space Jam color scheme
Dec 06, 2021 19:50 pm UTC| Sports Economy Business
LeBron James 19th signature shoe will debut in the Uniform Hook makeup on December 19 via the brands SNKRS website, according to Nike. The announcement directly references the blue and orange uniforms that James and the...
Football: English fans want an independent regulator – here's how it could help save clubs from ruin
Dec 04, 2021 01:55 am UTC| Sports
Football clubs are not like other businesses. Their primary aim is not to make a profit, but to win matches. Research shows this creates a conflict between sporting goals on the one hand, and the logic of business on...
Amazon invests in fractional sports trading card, NFT marketplace Dibbs
Dec 03, 2021 21:51 pm UTC| Digital Currency Sports Economy Business
Amazon is getting into sports collectibles by investing in fractional marketplace Dibbs, which recently launched a feature allowing users to sell stakes in their items with each other. The terms of Amazons investment...
NBA to broadcast games in India via multiplatform deal with Viacom18
Dec 03, 2021 20:53 pm UTC| Sports Economy Business
The National Basketball Association (NBA) inked a new multi-year broadcast partnership with Viacom18 to air its games across linear and streaming platforms in India. The Mumbai-based media group will cover the NBAs...
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