Assistant Professor of Marketing, S P Jain School of Global Management
My main research interests include Dark Marketing, Consumer Behaviour, Relationship Marketing and Integrated Marketing Communications. I am currently serves as an editorial board member for the Asia Pacific Journal of Marketing and Logistics and the International Journal of Trade and Global Markets.
My research has been published in leading marketing journals including but not limited to the Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Journal of Relationship Marketing, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.
The fundamental aim of my research is for a better tomorrow. I wish that my current and future research would contribute to the overall benefits and well-being of the society.
Australias voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing, especially in social media, our new...