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Park Thaichon

Park Thaichon

Assistant Professor of Marketing, S P Jain School of Global Management

My main research interests include Dark Marketing, Consumer Behaviour, Relationship Marketing and Integrated Marketing Communications. I am currently serves as an editorial board member for the Asia Pacific Journal of Marketing and Logistics and the International Journal of Trade and Global Markets.

My research has been published in leading marketing journals including but not limited to the Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Journal of Relationship Marketing, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.

The fundamental aim of my research is for a better tomorrow. I wish that my current and future research would contribute to the overall benefits and well-being of the society.

Fast food companies use social networking sites to target children

Aug 06, 2016 08:39 am UTC| Insights & Views Business

Australias voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing, especially in social media, our new...

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Economy

U.S. Treasuries slip ahead of host of FOMC members’ speeches

The U.S. Treasuries slipped slightly during Fridays afternoon session ahead of a host of speeches by members of the Federal Open Market Committee (FOMC) Williams and Rosengren, scheduled to be delivered today by 12:15GMT...

RBNZ likely to leave OCR on hold at 1.00 pct next week, leave door open to further cuts: ANZ Research

The Reserve Bank of New Zealand (RBNZ) is expected to leave the Overnight Cash Rate (OCR) on hold at 1.00 percent at its monetary policy meeting next Wednesday, but leave the door open to further cuts, according to the...

UK gilts suffer after BoE’s unchanged policy decision fails to create major market impact

The United Kingdoms gilts suffered during European trading hours Friday, after the Bank of Englands (BoE) unchanged monetary policy decision did not create any major economic impact on markets, thus making investors trade...

German bunds edge tad higher after August producer price index disappoints markets

The German bunds edged tad higher during European trading session Friday after the countrys producer price index (PPI) for the month of August, disappointed market participants, going into negative territory from the prior...

JGBs close mixed in silent trading session ahead of long weekend

The Japanese government bonds closed mixed on Friday as investors remained divided amid a silent session that barely witnessed data of major economic significance ahead of the countrys long weekend, following Autumn...

Politics

Melania Trump faces backlash over fashion choices on 9/11 anniversary

Melania Trumps commemoration of the September 11 attacks 18th anniversary has been marred with yet another fashion-related controversy. Online critics claimed that the stitch work on the back portion of the First Ladys...

Destroying parliaments leads to war – just look at history

UK Prime Minister Boris Johnsons recent prorogation of parliament has led many to fear that parliamentary democracy in Britain is unravelling. And now the High Court has ruled that Johnson acted lawfully in suspending it....

Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon

First used in the 1940s, the term woke has resurfaced in recent years as a concept that symbolises awareness of social issues and movement against injustice, inequality, and prejudice. But popularity has diluted its...

Rudd's rental affordability scheme was a $1 billion gift to developers; Abbott was right to axe it

Most Australians are spending more of their income on housing than they used to, but low-income households are being squeezed the hardest. Many are in poverty, and many more are suffering financial stress. A growing...

John Legend tweets Melania Trump should praise Donald Trump more

The United States President Donald Trump has once again had a tweetstorm directed, this time, at John Legend and Chrissy Teigen. The All of Me singer responded by suggesting that POTUS might have calmed down if only the...

Science

New prostate cancer treatment delivers good result in week

There may not be a one-stop cancer cure available to the market yet, but scientists have developed more advanced treatment strategies that increase the survivability rate among cancer patients. Researchers from the United...

HIV hides in many places in the body, Belgian researchers confirm

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Can we really know what animals are thinking?

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Cancer cells naturally die in microgravity, scientist finds

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HIV cure study finds good results from a rare muscle illness

One of the greatest tasks of medical science experts today is finding a cure for the human immunodeficiency virus (HIV). While that has not been achieved yet, many studies have resulted in further understanding the...

Technology

'Rainbow Six Siege: Ember Rise' might help lessen match quitters

Every new season in Rainbow Six Siege means new contents are made available to the players, especially with two new Operators in every seasonal update. Ubisoft also uses it as a time to issue important changes and updates...

'Clash Royale' Season 3 delivers new emotes, balance changes

Clash Royale players welcome the final quarter of the year with Season 3 of the game. Aside from bringing back familiar and fan-favorite contents, Supercell also introduces some new emotes while also delivering several...

‘Borderlands 3’ gets hotfixes a week after release

It has only been a week since Borderlands 3 was released, and Gearbox already issued a list of hotfixes to improve the game and address some minor bugs. Some of the most interesting changes are applied in the Mayhem Mode...

‘Cyberpunk 2077’ release date: Immersion cited as the main reason why the game is in the first-person view

Cyberpunk 2077 has been created as a first-person shooter and that decision has led to some criticism from the gaming community. Accusations have been thrown on CD Projekt Reds feet that they went this route to save money...

PlayStation 5 could have a Pro version immediately in 2020

For Sony, PlayStation 4 is its first gaming platform where it introduced a more advanced variant that goes by the name of PS4 Pro. Its release made sense because, from the time the PS4 was launched in 2013 to the present,...
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