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Park Thaichon

Park Thaichon

Assistant Professor of Marketing, S P Jain School of Global Management

My main research interests include Dark Marketing, Consumer Behaviour, Relationship Marketing and Integrated Marketing Communications. I am currently serves as an editorial board member for the Asia Pacific Journal of Marketing and Logistics and the International Journal of Trade and Global Markets.

My research has been published in leading marketing journals including but not limited to the Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Journal of Relationship Marketing, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.

The fundamental aim of my research is for a better tomorrow. I wish that my current and future research would contribute to the overall benefits and well-being of the society.

Fast food companies use social networking sites to target children

Aug 06, 2016 08:39 am UTC| Insights & Views Business

Australias voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing, especially in social media, our new...

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Economy

German bunds surge after February ZEW economic sentiment disappoints investors

The German bunds surged during afternoon session Tuesday after the countrys ZEW economic sentiment for the month of February, released today, disappointed market sentiments, while the index for current conditions worsened...

USD/ZAR likely to settle above 15.00 on a sustainable basis, says Commerzbank

The USD/ZAR currency pair is expected to settle above 15.00 on a sustainable basis, according to the latest research report from Commerzbank. The impression arises that the last hopes in the rand are slowly being dashed...

Australia ANZ-Roy Morgan consumer confidence gains 1.2 pct last week

Australias ANZ-Roy Morgan consumer confidence gained 1.2 percent last week, more than reversing last weeks loss and continuing the recent sawtooth pattern. The gains have been a little more than the losses, so the index...

PBoC to maintain prudent monetary policy but with flexibility to ensure reasonably adequate liquidity, says Scotiabank

The Peoples Bank of China (PBoC) is expected to maintain a prudent monetary policy but with flexibility this year to ensure reasonably adequate liquidity, according to the latest research report from Scotiabank. China...

Wage growth has stagnated under Australia's EBAs, unlikely to pick-up soon: ANZ Research

The average annual wage increase (AAWI) under new enterprise bargaining agreements (EBAs) has idled at 2.7 percent for the three quarters to September 2019. The private sector recorded a slight decline to 2.7 percent in...

Politics

Donald Trump reportedly claims losing the 2020 election means rigged votes

President Donald Trump is currently campaigning for reelection this November. Despite constantly denying that the 2016 election results were rigged, he appears to be prepared to make the same accusation come election...

Melania Trump mocked on social media for making a typo error

First Lady Melania Trump has always claimed that she is intelligent, given the number of languages she supposedly speaks. Recently, the First Lady suffered a little mishap on social media that got her mocked by the...

Pastor says Americans are saved from coronavirus because Donald Trump sides with life in the womb

The coronavirus continues to wreak havoc within China and other countries ever since the outbreak a few months back. One religious leader claims that the Americans are saved from the virus because of President Donald...

Melania Trump reportedly does not have many friends and that’s ‘by design’

One might assume that Melania Trump has many friends surrounding her, given her status. However, an East Wing correspondent claimed that the first lady actually has very few of them. Melania Trump: Having a few friends...

Science

Aliens: Scientists plan exploring other Earth-like planets in search of alien life

Space agencies all over the world continue to explore what lies beyond Earth and into the cosmos. Now, a group of scientists claims that alien life forms may exist in other exoplanets similar to that of Earth. Over the...

Asteroids: Rock traveling 48,400 mph heading towards Earth, says NASA

Another asteroid is apparently on its way towards Earth as space agency NASAs asteroid trackers have caught sight of the rock. A new report reveals how fast the asteroid is going, and whether or not it would actually...

Aliens: Extra-terrestrial hunter organization makes their data available to the public

For decades, various organizations and agencies, both public and private, have been on the search for signs of extra-terrestrials or life beyond Earth. One ET hunting organization, in particular, is asking the public for...

The ice melt in Antarctica 129,000 years ago caused a drastic increase in sea levels

Climate change is an issue that many are bringing to light and urging influential figures to make a change in the process, with activists like Greta Thunberg headlining the movement. Looking back at the cause of an extreme...

Technology

‘The Sims 5’ could be announced in 2020 with a 2021 release date

The Sims marks its 20th anniversary this year of dominating the life simulation video game subgenre. Fans are now hoping that developer Maxis and publisher EA would celebrate the milestone by providing updates on The Sims...

Sony Xperia 2 specs and features: Sony’s next flagship rumored to have same back camera package as the Samsung S20

The Sony Xperia 2 release date was rumored to be announced at the now-canceled Mobile World Congress in Barcelona. While the event did not push through due to the novel coronavirus, details about Sonys upcoming flagship...

‘League of Legends’ patch 10.4 release date: Some champions will be nerfed while others buffed

The League of Legends patch 10.4 release date will be arriving in a few days. Meanwhile, here are some of the changes that the patch would bring to the game. The League of Legends patch 10.4 will bring a host of changes...

Nintendo Switch games 2020: ‘Axiom Verge 2,’ ‘Gods & Monsters,’ ‘Animal Crossing: New Horizons’ set to arrive to the console this year

Nintendo console gamers have a lot to look forward to this year. Here are some of the exciting titles that will be making their way to the Switch console. Pokémon Mystery Dungeon: Rescue Team DX Pokémon...
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