Assistant Professor of Marketing, University of Oregon
My main research interest centers around identity and beliefs. Understanding what people believe about themselves, others, and the world helps us understand consumer behavior, enjoyment, and the efficacy of marketing.
Oct 31, 2019 06:14 am UTC| Insights & Views Business
Imagine that a passenger is asked to leave an overbooked flight. When the passenger refuses, saying he is needed for important work, he is physically assaulted and dragged off the flight. Imagine that the American...
'Is truth overrated?' What the experts say
Sep 11, 2017 14:40 pm UTC| Insights & Views
Editors note: As part of our collaboration with Third Rail with OZY, we asked scholars from a variety of disciplines to answer the question: Is truth overrated? Objectivity and truth in the fake news era Maryanne...
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