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Anatoli Colicev

Chair in Marketing, Strategy and Analytics, University of Liverpool
I am driven by my passions, by the research puzzles and quite often by people around me. I am a quantitative modeler with a PhD in Decision Sciences and Statistics and I work with a wide range of methodologies and fields.

My collaborations include the fields of marketing, management, operations management, accounting, finance and economics. I work with empirical data and collaborate with companies such as Metro AG, YouGov Group and Equileap.

Broadly, the following selected topics fall within my interests:
1. NFTs, blockchain and Web3: Do NFTs bring value to brands? What is the role of blockchain in management and business research?
2. Social Media Marketing: The impact of social media content on consumer perceptions, brand equity, consumer mindsets and investors.
3. Marketing-Finance Interface: The role of marketing assets/investments/information for different types of investors (finance) and analysts (accounting)
4. ESG: The role of ESG ratings, events and spillovers on stakeholders.
5. Strategic Management: adressing societal issues, studying multi-project work across locations.

My work has been published in journals in the fields of:
1. Marketing (Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing (x3), Journal of Interactive Marketing, Service Science, Administrative Science).
2. Management (Strategic Management Journal, Long Range Planning, Journal of Organizational Effectiveness)
3. Operations Management (International Journal of Production Economics)

How a currency devaluation in Kazakhstan made the country’s poor worse off

Aug 19, 2024 03:38 am UTC| Economy

It is the job of the government to keep a countrys economy in check. But sometimes policies dont work out as planned. Governments often take economic decisions that follow specific political agendas, and these decisions...

How many work projects are too many? Here's why you should tell your boss to stop at five

Oct 13, 2022 11:54 am UTC| Life

Working across several projects is the norm for most jobs these days. In fact, more than 80% of employees juggle multiple work projects at once, according to recent research. Such arrangements are pervasive, with 59% of...

Economy

South Korea’s KOSPI Triggers Trading Curb as AI Chip Stock Selloff Deepens

South Koreas benchmark KOSPI index briefly triggered a trading curb on Monday after tumbling more than 5%, as heavy selling in major technology and semiconductor stocks rattled Asian markets. The sharp decline reflected...

Iraq PM Visits Washington as U.S. Oil, Gas Deals Take Center Stage

Iraqs Prime Minister Ali al-Zaidi is set to visit Washington on Monday as Baghdad and the United States seek to strengthen their strategic partnership through new energy, trade and investment agreements. The visit is...

Asian Currencies Weaken as Stronger Dollar Weighs, Yen Supported by GPIF Repatriation Hopes

Most Asian currencies traded lower on Monday as a stronger U.S. dollar and rising Treasury yields pressured regional foreign exchange markets, while the Japanese yen drew support from renewed speculation that Japans...

Gold Prices Fall as US-Iran Conflict, Rising Oil Prices Fuel Fed Rate Concerns

Gold prices extended their decline on Monday as escalating tensions between the United States and Iran pushed oil prices higher, raising fears of renewed inflation and reducing demand for the safe-haven metal. Investors...

Dollar Rises as Middle East Conflict Fuels Inflation and Rate Hike Fears

The U.S. dollar strengthened against most major currencies on Monday as renewed conflict in the Middle East heightened inflation concerns and increased expectations that central banks, including the Federal Reserve, could...

Politics

HHS Watchdog Reports $5.56 Billion in Healthcare Fraud Recoveries as Enforcement Actions Decline

The U.S. Department of Health and Human Services (HHS) Office of Inspector General (OIG) reported $5.56 billion in expected recoveries and projected savings during the six months from October through March, while excluding...

Western Allies Push for More Air Defenses for Ukraine at Paris Summit

Western leaders are set to seek additional air defense commitments for Ukraine during a high-level meeting in Paris on Monday, as Kyiv faces growing challenges intercepting Russian ballistic missile attacks despite recent...

Zelenskiy Plans Ukraine Government Shake-Up as Prime Minister Svyrydenko Set to Step Down

Ukrainian President Volodymyr Zelenskiy announced plans to replace Prime Minister Yulia Svyrydenko after just one year in office, setting the stage for a broader government reshuffle as Kyiv seeks to implement a new...

Minnesota Wildfires Spread as Governor Tim Walz Deploys National Guard

Minnesota Governor Tim Walz has declared a peacetime emergency and activated the state National Guard to help combat fast-growing wildfires burning along the states northern border with Canada. According to Minnesota state...

EU Weighs New Trade Restrictions on Israeli West Bank Settlements

European Union foreign ministers are set to discuss potential new trade restrictions targeting Israeli settlements in the occupied West Bank during a meeting on Monday, as support grows among some member states for...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Samsung to Launch First Yongin Chip Plant by 2029 as South Korea Speeds Up Semiconductor Hub

Samsung Electronics is set to begin operations at its first semiconductor fabrication plant in the Yongin chip cluster in 2029, marking a faster-than-expected rollout of one of South Koreas most significant chip...

Morgan Stanley Says China’s Reusable Rocket Progress Poses Long-Term Challenge to SpaceX

Morgan Stanley believes Chinas rapidly advancing reusable rocket program represents the biggest long-term competitive threat to SpaceX, following the countrys first successful recovery of an orbital-class rocket booster....

SK Hynix Shares Drop After Strong Nasdaq Debut Despite $26 Billion ADR Listing

SK Hynix shares fell as much as 4.4% in early trading on Monday, even after the South Korean memory chip giant posted a strong debut on the Nasdaq following one of the largest U.S. listings by an Asian technology company....

Apple Sues OpenAI, Former Employees Over Alleged Trade Secret Theft

Apple has filed a lawsuit against OpenAI and two former Apple employees, accusing them of misappropriating confidential company information and trade secrets tied to its hardware development efforts. The lawsuit, filed...

SK Hynix Soars 13% in Nasdaq Debut After Record $26.5 Billion IPO

SK Hynix made a strong debut on the Nasdaq on Friday, with its American Depositary Receipt (ADR) shares closing 12.8% higher at $168.01 after completing a record-breaking $26.5 billion U.S. initial public offering (IPO),...