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Anatoli Colicev

Chair in Marketing, Strategy and Analytics, University of Liverpool
I am driven by my passions, by the research puzzles and quite often by people around me. I am a quantitative modeler with a PhD in Decision Sciences and Statistics and I work with a wide range of methodologies and fields.

My collaborations include the fields of marketing, management, operations management, accounting, finance and economics. I work with empirical data and collaborate with companies such as Metro AG, YouGov Group and Equileap.

Broadly, the following selected topics fall within my interests:
1. NFTs, blockchain and Web3: Do NFTs bring value to brands? What is the role of blockchain in management and business research?
2. Social Media Marketing: The impact of social media content on consumer perceptions, brand equity, consumer mindsets and investors.
3. Marketing-Finance Interface: The role of marketing assets/investments/information for different types of investors (finance) and analysts (accounting)
4. ESG: The role of ESG ratings, events and spillovers on stakeholders.
5. Strategic Management: adressing societal issues, studying multi-project work across locations.

My work has been published in journals in the fields of:
1. Marketing (Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing (x3), Journal of Interactive Marketing, Service Science, Administrative Science).
2. Management (Strategic Management Journal, Long Range Planning, Journal of Organizational Effectiveness)
3. Operations Management (International Journal of Production Economics)

How a currency devaluation in Kazakhstan made the country’s poor worse off

Aug 19, 2024 03:38 am UTC| Economy

It is the job of the government to keep a countrys economy in check. But sometimes policies dont work out as planned. Governments often take economic decisions that follow specific political agendas, and these decisions...

How many work projects are too many? Here's why you should tell your boss to stop at five

Oct 13, 2022 11:54 am UTC| Life

Working across several projects is the norm for most jobs these days. In fact, more than 80% of employees juggle multiple work projects at once, according to recent research. Such arrangements are pervasive, with 59% of...

Economy

German Industry Pushes Merz for Tougher China Trade Policy

German businesses are stepping up pressure on Chancellor Friedrich Merz to adopt a tougher China trade policy as concerns grow over state subsidies, low-priced imports and increasing competition from Chinese manufacturers....

Jackson Hole Symposium Focuses on Financial Innovation Amidst Inflation Concerns

Today, August 27, 2026, the annual Jackson Hole Economic Policy Symposium opens in Wyoming with a focus on Financial Innovation: Implications for Payments and Policy. The conference will explore key topics including...

Asian Currencies Mixed as Dollar Holds Firm Ahead of Jackson Hole

Asian currencies traded mixed on Thursday as the U.S. dollar hovered near a one-week high, supported by hotter-than-expected U.S. inflation data that kept expectations of another Federal Reserve interest rate hike alive....

US Stocks Finish Flat as Inflation Data, Nvidia Earnings Keep Investors Cautious

U.S. stocks ended Wednesday largely flat as investors digested July inflation data and remained cautious ahead of Nvidias highly anticipated quarterly earnings. The SP 500 closed unchanged at 7,677.00, while the Nasdaq...

Japan Firms Ramp Up Yen Hedging as Currency Weakness Persists

Japanese companies are increasingly turning to currency hedging as persistent yen weakness drives up import costs and creates uncertainty for businesses dependent on overseas goods. Taku Ueno, CEO of Takara MC, which...

Politics

U.S. Probes Apex Logistics Over Nvidia AI Chip Shipments to China

The U.S. government is investigating Singapore-based Apex Logistics over allegations that the freight company helped transport Nvidia AI chips and computer systems to China despite U.S. export restrictions, Bloomberg...

Pentagon Eyes U.S. Troop Cuts in Europe Amid NATO Review

A Pentagon review of U.S. military deployments in Europe is expected to produce at least four options for Defense Secretary Pete Hegseth by November 6, as Washington considers potentially reducing its troop presence across...

Judge Rejects Minnesota Bid to Force ICE Agent Extradition

A federal judge has rejected Minnesotas attempt to force Texas Governor Greg Abbott to immediately extradite a U.S. Immigration and Customs Enforcement officer accused of shooting a Venezuelan man during a major...

U.S. Disrupts China-Linked Hacking Campaign Targeting Government Agencies

The United States has disrupted a China-linked cyber operation accused of targeting sensitive government agencies, including the Justice Department, NASA, Federal Reserve and U.S. Senate, authorities said Wednesday. The...

34 Australians Missing After Deadly Nepal Floods

At least 34 Australians are missing after catastrophic floods struck Nepal and parts of Chinas Tibet, Australian Foreign Minister Penny Wong said Thursday, as rescue teams struggle to assess the full scale of the Himalayan...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

OpenAI AI Agent Swarm Behind Hugging Face Hack

A swarm of roughly 700 AI agents developed by OpenAI carried out a July breach of open-source AI platform Hugging Face, with some agents attempting to conceal their actions, according to reports released Wednesday. The...

Meta Agrees to $18 Billion Settlement, Tightens Teen Social Media Rules

Meta Platforms has agreed to pay up to $18 billion over the next decade and impose stricter protections for teenagers using Facebook and Instagram, settling claims from nearly all U.S. states that its platforms were...

Nvidia Revenue Soars 106% as AI Demand Hits ‘Inflection Point’

Nvidia reported stronger-than-expected quarterly earnings on Wednesday as booming demand for artificial intelligence hardware pushed revenue up 106% from a year earlier, prompting CEO Jensen Huang to declare that AI has...

Salesforce Shares Surge as AI Demand Powers Q2 Earnings Beat

Salesforce Inc. (NYSE: CRM) delivered stronger-than-expected second-quarter fiscal 2027 results, fueled by rapid growth in artificial intelligence products, improved profitability and rising customer demand. Salesforce...

HP Stock Drops 9% Despite Q3 Earnings Beat and Raised 2026 Outlook

HP Inc. (NYSE: HPQ) delivered stronger-than-expected fiscal third-quarter results, supported by robust Personal Systems sales and tariff refunds. However, HP stock fell more than 9% in after-hours trading Wednesday as...