Professor of Marketing and Psychology and Neuroscience, University of Pennsylvania
Michael is known for asking some of the most challenging questions in 21st century neuroscience—and conceiving innovative ways to find the answers.
His principal questions focus on the biological mechanisms that underlie decision-making in social environments, the grasp of which has broad-scale implications for improving health and welfare in societies worldwide.
Michael's unquenchable quest for answers has led him outside the traditional boundaries of neuroscience: his broad expertise in psychology, economics, evolutionary biology, and ethology, in addition to his collaborations with colleagues in these fields, have enabled him to reach ever-deeper levels of understanding about the neural bases of cognitive behavior.
Michael's pioneering of the field goes beyond breaching its boundaries: he was among the small cadre of scientists who first rejected the long-held idea that decision-making is a reactive sensory-motor process. Instead, he adopted an economic-mathematical approach to studying its physiology, setting a precedent that has changed standard practice in the field. His particular quantitative approach has established a more realistic method of inquiry that yields improved analyses of data sets in brain research.