Professor of Marketing & Innovation, The University of Montana
My expertise as a marketing professor includes:
* distribution channels and relationships between manufacturers and distributors/retailers
* strategic marketing used to commercialize emerging technologies (aka high-technology marketing) for a wide variety of technologies, including electric vehicles
* barriers to the adoption/diffusion of innovation across multiple domains, including ecological restoration
* company efforts to infuse sustainability into their product development & innovation processes, including biomimicry (nature-inspired innovation)
* data analytics to drive innovation and growth
* efforts to "monetize" sustainabilty strategies, such as valuations of natural capital impacts and dependencies

Drones and DNA tracking: we show how these high-tech tools are helping nature heal
Jun 29, 2022 14:08 pm UTC| Technology
Technology has undoubtedly contributed to global biodiversity loss and ecosystem degradation. Where forests once stood, artificial lights now illuminate vast urban jungles. Where animals once roamed, huge factories now...