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Seamus Allison

Senior Lecturer, Nottingham Trent University

Seamus is course leader for BA (Hons) Marketing. He is also module leader for Future Marketing, Managing in Marketing and the Marketing Environment. He is also part of a research team working and publishing in the areas ofidentity formation in your adults and social marketing.

Career overview
Seamus draws extensively on his 30 years of commercial experience gained in direct sales, retail and leisure and in health provision in the public sector.

He has been involved in strategic planning, marketing, sales management, recruitment and training, corporate PR and exit planning in the private sector and he has run his own management consultancy business.

Seamus won the prestigious Chartered Management Institute Student of the Year award in 2000 in the second year of his MBA and the Bass MBA Student of the Year award in 2001 in his final year MBA.

Research areas
Dr Allison’s doctoral research focused on the role of internal communications in fostering trust within organisations and how this in turn facilitates the development of a great place to work.

Current research interests include the role of social marketing techniques to facilitate health behavioural change in populations, cycling and identity formation in young adults, not-for-profit marketing communications and how marketers account for the customer’s experience when designing a marketing mix.

External activity
Seamus contributes to the CIM’s annual study centre conference and works with British Cycling to provide sports cycling opportunities to children in the local area. Seamus also regularly represents Ireland in international duathlon championships.

Ten reasons why we should all love cyclists

May 16, 2017 14:00 pm UTC| Insights & Views Life

Cyclists globally are much maligned by drivers who may never have thought about the many benefits they provide. In fact, cycling as a form of truly sustainable transport is increasingly the focus of attention by...

Economy

Impact of Iran-Israel conflict on Stocks, Gold and Bitcoin

Disclaimer: This is not investment advice. The information provided is for general purposes only. No information, materials, services and other content provided on this page constitute a solicitation, recommendation,...

Japan Posts 7.7% Growth in Machinery Orders

In a striking development that looks set to invigorate Japans economic prospects, a key gauge of capital spending in the country has seen its most significant jump in over a year. According to Cabinet Office data released...

How cuts to marginal income tax could boost the UK’s stagnant economic growth

The British prime minister recently claimed the UK economy has turned a corner. Rishi Sunak said inflation figures were encouraging, and proclaimed that 2024 would be the year Britain bounces back. According to his...

A sustainable future begins at ground level

In 2015, the United Nations adopted the Sustainable Development Goals (SDGs) as a call to action in global partnership. By 2023 it appears that our progress has been far from satisfactory in achieving these...

Digital trade protocol for Africa: why it matters, what’s in it and what’s still missing

In February 2024, African heads of states adopted a draft protocol to regulate digital trade within the continent. This significant yet challenging course for Africas digital economy fits into the broader trade agreement,...

Politics

Nvidia RTX 4090D Embroiled in US-China Tech Rivalry; South Korea Navigates Chip Export Dilemma

The U.S. government has tightened export restrictions on high-performance semiconductor chips to China, including the Nvidia RTX 4090D, and is urging South Korea to enforce similar curbs, marking a significant escalation...

Canada needs a national strategy for homeless refugee claimants

One year after the federal government closed Roxham Road, refugee claims in Canada continue to increase: there were 143,785 in 2023 compared to 91,730 in 2022. The surprise announcement in March 2023 to modify Canadas...

Who will Trump pick as his running mate?

Being second in line for leadership of the most powerful country in the world is not an easy job. But for Mike Pence, vice president under Donald Trump, things were even harder than usual. As insurrectionists descended...

US and Japan Boost AI, Semiconductor Alliance; EU Eyes Reduction in China Dependence

Japan and the United States are poised to deepen ties in the high-tech sector, signaling a strategic move to enhance their global partnership with a focus on artificial intelligence and semiconductor...

US Finalizes Ban List for Chinese Chipmakers; Boosts Mexico Semiconductor Ties

The United States is finalizing a list of Chinese chip factories banned from receiving vital technology, aiming to curb Beijings tech advancements amid national security concerns. Concurrently, a US-Mexico semiconductor...

Science

Could a telescope ever see the beginning of time? An astronomer explains

The James Webb Space Telescope, or JWST for short, is one of the most advanced telescopes ever built. Planning for JWST began over 25 years ago, and construction efforts spanned over a decade. It was launched into space on...

US media coverage of new science less likely to mention researchers with African and East Asian names

When one Chinese national recently petitioned the U.S. Citizenship and Immigration Services to become a permanent resident, he thought his chances were pretty good. As an accomplished biologist, he figured that news...

If life exists on Jupiter’s moon Europa, scientists might soon be able to detect it

Europa is one of the largest of more than 90 moons in orbit around the planet Jupiter. It is also one of the best places to look for alien life. Often termed an ocean world by scientists, observations to date strongly...

Exploding stars are rare but emit torrents of radiation − if one happened close enough to Earth, it could threaten life on the planet

Stars like the Sun are remarkably constant. They vary in brightness by only 0.1% over years and decades, thanks to the fusion of hydrogen into helium that powers them. This process will keep the Sun shining steadily for...

An eclipse for everyone – how visually impaired students can ‘get a feel for’ eclipses

Many people in the U.S. will have an opportunity to witness nearly four minutes of a total solar eclipse on Monday, April 8, 2024, as it moves from southern Texas to Maine. But in the U.S., over 7 million people are blind...

Technology

Bitcoin Halving 2024 Complete: New Era for Miners and Market Speculation

Bitcoin has successfully completed its fourth halving, reducing mining rewards to 3.125 BTC per block and sparking widespread speculation about future price surges. As the crypto community eyes potential market shifts,...

Tesla Cybertruck Recall: NHTSA Flags 3,878 Units for Pedal Issue

The National Highway Traffic Safety Administration (NHTSA) has ordered a recall for Teslas Cybertruck, citing a severe pedal issue that necessitated temporarily halting deliveries to address potential safety...

ShibArmy Issues Critical Alert: No BONE Airdrops, Beware of Scams

The Shiba Inu community is on high alert as ShibArmy Scam Alerts warns against phishing emails falsely promising BONE airdrops. These fraudulent communications are designed to steal personal information and digital assets...

Michael Saylor Nets $370 Million from MicroStrategy Shares Amid Crypto Surge

Michael Saylor, the prominent bitcoin advocate and chairman of MicroStrategy, has capitalized on the companys robust stock performance this year, selling shares worth nearly $370 million. His strategic stock sales coincide...

Bitcoin Braces for $35 Trillion Market Shift With Upcoming Halving

As Bitcoin approaches its pivotal fourth halving today, experts forecast a dramatic surge in value, potentially reaching a $35 trillion market cap. This significant reduction in Bitcoin mining rewards from 6.25 to 3.125...