Sustainability Research Fellow, University of Cambridge
My background is in ecology [BA (University of Cambridge) and Masters (Erasmus Mundus Masters in Applied Ecology)] but since then I've been working on sustainability more generally and particularly driving behaviour change to benefit people, nature and climate.
My PhD research was on which approaches were most effective to increase vegetarian sales and reduce meat consumption in university cafeterias. This work was published in PNAS and Nature Food.

Five misused food and farming terms, from natural to intensive – and what they really mean
Apr 06, 2023 07:28 am UTC| Business
Many words we use come with hidden baggage. For instance we tend to assume that local, natural and grass-fed foods are good for our health, the environment and animal welfare, while intensive farming is bad for these...

Livestock grazing is preventing the return of rainforests to the UK and Ireland
Feb 14, 2023 13:11 pm UTC| Nature
A few years back, the president of the National Farmers Union of England and Wales wrote a defence of the meat industry after a BBC documentary criticised its environmental impact. British farmers do not clear rainforest...