Lecturer in the Department of Psychology, University of Essex
I am a researcher at the University of Essex who studies the psychology of communication in words and numbers. I have been looking at how using words or numbers on food labels affect the way people interpret, attend to, and evaluate food products.
I am interested in the factors that activate intuitive and analytical processing styles, and how this affects judgement and decision-making of quantifiers. In my PhD, I investigate whether quantity information presented in different formats and frames activate different styles of cognitive processing, attention to, and interpretation of information. I apply this to understanding how food label information can be framed and represented to be more effective.
Think back to the last time you went food shopping, did you check the labels for nutritional information? If you did, chances are it still felt tricky to know exactly what was in your food: how do you decide between a can...