Associate Professor of Marketing, Haub Family Faculty Fellow, Boston College
I am an Associate Professor of Marketing at the Carroll School of Management, Boston College. I received my PhD from the University of Pittsburgh. My research focuses on understanding the motivations behind suboptimal or irrational consumer choices–with the ultimate goal of developing methods to improve the consumer decision making process.
Recycling rates could rise significantly with this simple tweak
Sep 28, 2019 13:44 pm UTC| Insights & Views
Have you ever thought about what happens to the empty Coke cans and food takeout containers you toss in your recycling bins? Our research suggests that if youre like most Americans, youve probably never considered this...