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Adam Karg

Adam Karg

Senior research fellow, Swinburne University of Technology
Dr Adam Karg is a Senior Research Fellow in the Swinburne Business School. His main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.

Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas. Adam has presented at academic and industry conferences and undertaken workshops for national and overseas audiences and is the current President of the Sport Management Association of Australia and New Zealand (SMAANZ).

To watch or not watch? The Tokyo Games raises difficult questions for fans

Jul 24, 2021 05:50 am UTC| Sports

When the 2020 Tokyo Olympic Games officially begin on Friday night, they will do so with the host city under a state of emergency due to COVID-19. For the first time in history, all Olympic events will take place in...

Blockchain Revolution Series

NFTs hit the big league, but not everyone will win from this new sports craze

May 06, 2021 02:33 am UTC| Technology Digital Currency

Some buy sporting memorabilia for love. Others for money. The world record for most money paid for a sports-related item goes to the original Olympic manifesto written in 1892 by International Olympic Committee founder...

Best on ground: why Australians think sporting bodies provide strongest leadership for public good

Sep 10, 2019 20:22 pm UTC| Insights & Views Sports

Australians love sport. Whether it be record crowds at the recent Boomers v USA basketball game, or the record numbers who sign up as loyal members of our professional teams, sport plays a major role in the Australian...

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Economy

Governor eyes ‘hydrogen pipeline’ for Tokyo

Tokyo Governor Yuriko Koike plans to build a hydrogen supply network of pipelines to receive green hydrogen in efforts to reduce greenhouse gas emissions. Koike considers green hydrogen as a pillar to achieve...

Burger King Japan adds matcha pie to the menu

Burger King Japan has included My Winter Matcha Pie in its series of new desserts aimed at adults under the name Watakushi no, which translates to My. This dessert uses Uji matcha from Morihan, Kyotos long-established...

McDonald’s Japan to offer Fuwatoro Tamago Noko Demi Gurakoro this winter

McDonalds Japan is adding an extra-tempting version to the croquette burger lineup, dubbed the Fuwatoro Tamago Noko Demi Gurakoro. Gurakoro is a mashup of the Japanese pronunciations of gratin and croquette, since this...

Singapore’s Charles & Keith launches its first store in North America

Singaporean footwear and accessories brand, Charles Keith, has opened a store in Mexico in its first foray into the Americas. The store, located at the Artz Pedregal Mall in Mexico City, follows the brands latest...

Hanwha, DL Chemical split Yeochun NCC joint venture as their partnership ends

Hanhwa Solutions and Daelim Industrial Co. Ltd. have decided to part ways after being partners for more than two decades, 23 years to be exact. They have set up the YEOCHUN NCC Co., Ltd. chemicals company in 1999 through a...

Politics

North Korea: Kim Jong-un vows to have the most powerful nuclear force in the world

North Korean leader Kim Jong-un said that his ultimate goal was to make the isolated nation the most powerful nuclear force in the world. Kims comments follow the nations multiple weapons tests this year. North Korean...

Afghanistan: UN says Taliban's treatment of women may amount to crime against humanity

A group of experts from the United Nations said last week that the Talibans treatment of women so far, including its recent restrictions, can amount to a crime against humanity. This followed the recent policies that would...

Taiwan President steps down as head of governing party following local elections

Taiwans President Tsai Ing-wen has decided to step down from the governing Democratic Progressive Party following the results of the recent local elections. Tsais efforts to frame the upcoming races as a way to show...

Russia-Ukraine war: UK says Russia likely removing nuclear warheads from missiles and firing at Ukraine

The British defense ministry said that Russia was likely taking out the nuclear warheads from its aging nuclear missiles and firing the unarmed ammunition at Ukraine. The ministry also said that this is a sign of Russias...

Science

S. Korean scientists detect antibiotic material in spider venom using AI

South Korean scientists have developed an artificial intelligence (AI)-based peptide detection model that can predict the antibiotic functionality of peptides antibiotic for hay bacillus, colon bacillus, staphylococcus...

Scientists test mRNA technology for universal flu vaccine

An experimental vaccine was found to potentially open a pathway to a universal flu shot that might help prevent future pandemics, according to a US study. In initial tests in mice and ferrets, the two-dos vaccine...

Unilever explores the use of “cow-free” ingredients for ice creams

Unilever has begun looking at utilizing precision fermentation technology to create cow-free dairy products or use them within its ice cream portfolio A spokesperson for Unilever said that the companys RD team is in...

S. Korean researchers develop wearable OLED that can cure jaundice in infants

Researchers from the Korea Advanced Institute of Science and Technology (KAIST) have developed a wearable green organic light-emitting diode (OLED) with a 470-nanometer (nm) wavelength that can cure jaundice in...

It was the first time scientists confirmed that nitrous oxide increases if nitrogenous fertilizers are used excessively for rice farming.

The excessive use of nitrogenous fertilizers for rice farming results in a sharp increase in the emission of nitrous oxide, the major greenhouse gas contributor, according to study by the Gyeonggi-do Agricultural Research ...

Technology

‘Gran Turismo’ PC port is possible but not without some compromises, series creator confirms

Sony has made it clear that more of its first-party games for PlayStation will be released to PC, and that could include Gran Turismo. Kazunori Yamauchi, the creator of the racing sim series, confirmed the possibility of...

‘Call of Duty: Modern Warfare II’ is getting a spin-off campaign about Ghost, leaker claims

Infinity Ward is reportedly developing a Call of Duty: Modern Warfare II spin-off campaign focused on the fan-favorite character Simon Ghost Riley. But it might not be an entirely standalone premium game. Leaker...

Nintendo breaks sales record with new Pokemon games

Nintendo Co. set a record pace for game titles after global sales of its latest Pokemon games surpassed 10 million units in the first three days of their release. Pokemon Scarlet and Pokemon Violet, which were released...

Samsung Galaxy S23 features: Satellite connectivity that supports text and image transfers is in development

The launch of the Galaxy S23 series is only a few months away, but Samsung is reportedly still working on adding satellite connectivity to the upcoming phones. Samsung is expected to catch up with Apple and Huawei soon...

PlayStation 6 launch: Sony fans may have to wait longer for PS5’s successor

The U.K. Competition and Markets Authority (CMA) recently published documents filed in relation to the Microsoft-Activision Blizzard merger, including Sonys official responses. And Sony appears to have confirmed plans to...
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