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Adam Karg

Adam Karg

Senior research fellow, Swinburne University of Technology
Dr Adam Karg is a Senior Research Fellow in the Swinburne Business School. His main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.

Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas. Adam has presented at academic and industry conferences and undertaken workshops for national and overseas audiences and is the current President of the Sport Management Association of Australia and New Zealand (SMAANZ).

To watch or not watch? The Tokyo Games raises difficult questions for fans

Jul 24, 2021 05:50 am UTC| Sports

When the 2020 Tokyo Olympic Games officially begin on Friday night, they will do so with the host city under a state of emergency due to COVID-19. For the first time in history, all Olympic events will take place in...

Blockchain Revolution Series

NFTs hit the big league, but not everyone will win from this new sports craze

May 06, 2021 02:33 am UTC| Technology Digital Currency

Some buy sporting memorabilia for love. Others for money. The world record for most money paid for a sports-related item goes to the original Olympic manifesto written in 1892 by International Olympic Committee founder...

Best on ground: why Australians think sporting bodies provide strongest leadership for public good

Sep 10, 2019 20:22 pm UTC| Insights & Views Sports

Australians love sport. Whether it be record crowds at the recent Boomers v USA basketball game, or the record numbers who sign up as loyal members of our professional teams, sport plays a major role in the Australian...

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Economy

Home Run Inn recalls over 13,000 lbs. of its frozen pizza product over possible contamination of foreign objects.

Home Run Inn restaurant chain that is known for its frozen and Chicago-style pizza has issued a recall on its frozen pizza products due to possible contamination. Based on the report, some metal fragments were found in the...

Walmart collaborates with Paramount to sweeten up its perks for members of its subscription service.

Walmart Inc. signed a deal with Paramount Global to provide Paramount Plus streaming service to Walmart Plus subscribers at no extra cost. The retail giant said on Monday, Aug. 15, that the agreement will benefit people...

Kraft Heinz issued a recall after receiving complaints from some consumers.

Kraft Heinz announces a recall for its Capri Sun flavored juice drink due to possible cleaning solution contamination. The company said it is calling back 5,760 box cases of the said drink. As per KTLA 5 News, since...

Chick-fil-A is adding its very first breakfast set in five years.

Chick-fil-A has not released any new breakfast menu item in five years, and this year, it is testing the Chorizo Cheddar Egg Bites. The Georgia-headquartered fast-food restaurant chain is launching its newest breakfast...

Dollar General was penalized for unsafe workplace for its employees.

Dollar General was found to have violated some worker safety rules imposed by the U.S. Department of Labor. The variety store chain will have to pay almost $1.3 million in fines after the federal inspectors visited three...

Politics

Iran's foreign ministry said Rushdie was deserving of the condemnation and no one has the right to accuse Tehran of the stabbing of the novelist.

Irans foreign ministry said Monday that they are not to blame for the stabbing of novelist Salman Rushdie. The ministry said Rushdie and his supporters are the ones who bear responsibility for the incident. The Iranian...

Former Afghan president Ashraf Ghani said the Afghan government was not included in the peace process talks between the US under the Trump administration and the Taliban.

This month marks one year since the Wests military forces withdrew from Afghanistan after nearly 20 years of war, leaving the Taliban to retake power in the country. The former president of Afghanistan recently voiced his...

Suu Kyi was sentenced to six more years in prison by the junta court, as the court found the ousted leader guilty of four out of six corruption charges.

This week, the junta court in Myanmar reportedly sentenced ousted leader Aung San Suu Kyi to six years in prison for corruption. Suu Kyi was found guilty of four out of the six corruption charges against her. A source...

Marking the anniversary of Korea's liberation from Japanese occupation, President Yoon Suk-yeol urged both countries to overcome historical disputes.

South Korean President Yoon Suk-yeol has urged the country to overcome its historical conflicts with Japan this week. Marking the anniversary of the end of Japans rule over the Korean peninsula, Yoon also reiterated the...

Science

Kubota Pharmaceutical charges 770,000 yen for a pair of Kubota Glass while offering a 100-percent satisfaction guarantee.

Kubota Pharmaceutical will sell specially designed glasses dubbed Kubota Glass, which it claims are able to reverse the effects of myopia. The glasses shine tiny lights at the retina to simulate short-distance blurring,...

When compared to the current approach of extracting methane gas from organic waste resources and then reforming it into hydrogen, the technology SK ecoplant is developing can cut the time needed for the manufacture of hydrogen by more than 20 times.

SK ecoplant Co. plans to develop a technology to produce hydrogen through a fermentation process where microorganisms eat and decompose organic matter in the absence of light When compared to the current approach of...

The research team completed a patent application, trademark application, and vegan certification for the research findings.

A Keimyung University research team has reproduced the taste and fragrance of civet coffee, known as kopi luwak, by scientifically identifying the digestion and fermentation conditions where civets live. Consequently,...

Landsat at 50: How satellites revolutionized the way we see – and protect – the natural world

Fifty years ago, U.S. scientists launched a satellite that dramatically changed how we see the world. It captured images of Earths surface in minute detail, showing how wildfires burned landscapes, how farms erased...

What do molecules look like?

What do molecules look like? Justice B., age 6, Wimberley, Texas A molecule is a group of atoms bonded together. Molecules make up nearly everything around you your skin, your chair, even your food. They vary...

Technology

Spotify offers a free three-month subscription to new users and a massive discount for existing users to reactivate their membership

Spotify is pursuing potential new subscribers by bringing back familiar offers. People who will sign up for Spotify Premium for the first time will get access to its exclusive features for free in the first three months....

Meta started testing ‘secure storage’ for Messenger chats and backup data with end-to-end encryption

Meta, formerly known as Facebook, announced a series of tests coming to the Messenger app focused on privacy features in the works. One of the features that entered testing is called secure storage which will allow people...

Nintendo is currently not planning a price hike for the Switch console amid increasing shipping costs and continuing supply chain constraints

Aside from continuing limitations in procuring parts to produce the gaming hardware, Nintendo recently confirmed it has seen increasing shipping costs. Despite these issues, Nintendo president Shuntaro Furukawa said price...

‘Genshin Impact’ developer miHoYo will release the remaining updates for 2022 every 5 weeks

Genshin Impact developer miHoYo recently held an online stream for the games next major update. Aside from revealing details about the new content coming in version 3.0, the studio also announced that it would implement a...
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