SunnyD introduces new alcoholic drink as it enters the hard seltzer market

SunnyD is a known brand of orange drink in the United States and it has entered the hard seltzer market now with the release of its own alcoholic beverage. The brand announced the debut of its SunnyD Vodka Seltzer, the alcoholic version of its well-known orange juice.

SunnyD said that its new vodka seltzer drink would be available at select Walmart stores across the United States. The beverage will be on the shelves starting March 11. As per Fox Business, SunnyD’s owner, Harvest Hill Beverage Company, shared earlier this week that the release of its new product marks the brand’s official entrance into the hard seltzer retail business.

The beverage maker said it conducted a blind taste test for its vodka seltzer, and the response was positive. The product was well-received by the consumers, and some people even said it was better compared to other hard seltzers available on the market today.

"SunnyD is a powerful brand, the most boldly unique orange drink on the planet. Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today,” Harvest Hill Beverage Company’s chief marketing officer, Ilene Bergenfeld, said in a press release.

She added, “Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better and SunnyD Vodka Seltzer was born."

The CMO further shared that the new SunnyD Vodka Seltzer, has developed something they know that adult fans of their brand as well as hard seltzer drinkers, will be able to enjoy. "We look forward to hearing what they think and, based on what we've heard so far, we think SunnyD Vodka Seltzer may be the best news ever," Bergenfeld said.

The SunnyD Vodka Seltzer will retail at $9.99 per pack of four 12-ounce cans. It contains 4.5% alcohol by volume and 95 calories with real fruit juice minus the sugar.