South Korea's retail giant, Shinsegae Group, has introduced 'Shinsegae Universe', an ambitious membership program aiming to secure 10 million subscribers and spur a 50% sales boost within five years. This strategic move aims to compete with e-commerce leader, Coupang while enhancing customer loyalty across Shinsegae's shopping platforms.
Shinsegae Group unleashed its Shinsegae Universe paid membership program on Thursday, June 8. The launch is said to be a clever move to lock in customers and make them more loyal to units across all the brand's shopping platforms.
Moreover, the South Korean department store giant is using the program to compete with Coupang, which is its rival in the e-commerce sector. The e-commerce firm is currently no. 1 in its field, so Shinsegae is hoping to keep up with it.
Registration to be part of the Shinsegae Universe is not free and requires an annual fee of KRW30,00, which is about $23. Once a member, the customer will enjoy many benefits, such as a five percent discount at some popular affiliates of the Shinsegae Group, including Starbucks, Shinsegae Duty-Free, Shinsegae Department Store, E-mart, Gmarket, and SSG.com., as per The Korea Herald.
Members must be ready as cashback worth KRW30,000 is another perk that cannot be missed. This can be used when buying something from the company's affiliates as well. Those who will shop at the mentioned stores will get a discount but has a limit of KRW250,000 per year. For the duty-free outlets, up to 15% maximum discount is offered.
Korea Joongang Daily further mentioned that at Starbucks, members of the Shinsegae Universe could get five beverage coupons as part of the perk offerings. They can also earn an additional "star" for all of their purchases in the stores. This gives them the advantage of collecting coupons faster to get free beverages.
"Shinsegae Group evolved into a multi-platform retail system that can meet the detailed shopping demands for diverse customers across online and offline markets," Emart's chief executive officer, Kang Heui Seok, said during the inauguration ceremony for the new membership program. "With Shinsegae Universe, we will set a new standard for future retail in Korea by utilizing Shinsegae's online and offline data, along with its logistics infrastructure across the country."
Photo by: Shinsegae Website


Oil Prices Surge Toward Biggest Monthly Gains in Years Amid Middle East Tensions
Toyota Retains Global Auto Sales Crown in 2025 With Record 11.3 Million Vehicles Sold
Trump to Announce New Federal Reserve Chair Pick as Powell Replacement Looms
Apple Earnings Beat Expectations as iPhone Sales Surge to Four-Year High
Wall Street Slides as Warsh Fed Nomination, Hot Inflation, and Precious Metals Rout Shake Markets
Meta Stock Surges After Q4 2025 Earnings Beat and Strong Q1 2026 Revenue Outlook Despite Higher Capex
Gold Prices Pull Back After Record Highs as January Rally Remains Strong
NVIDIA, Microsoft, and Amazon Eye Massive OpenAI Investment Amid $100B Funding Push
Bob Iger Plans Early Exit as Disney Board Prepares CEO Succession Vote
Oil Prices Hit Four-Month High as Geopolitical Risks and Supply Disruptions Intensify
Saks Global to End Saks on Amazon Partnership Amid Bankruptcy Restructuring
Panama Supreme Court Voids Hong Kong Firm’s Panama Canal Port Contracts Over Constitutional Violations
Climate Adaptation at Home: How Irrigreen Makes Conservation Effortless
Using the Economic Calendar to Reduce Surprise Driven Losses in Forex
Gold and Silver Prices Plunge as Trump Taps Kevin Warsh for Fed Chair
Elon Musk’s SpaceX Explores Merger Options With Tesla or xAI, Reports Say
U.S. Dollar Slides for Second Week as Tariff Threats and Iran Tensions Shake Markets 



