Shinsegae International announced the appointment of its new chief executive officer. It has named William Kim, a former chief financial officer at Gucci, as its CEO.
According to The Korea Times, the new chief will also continue to serve as Shinsegae Department Store’s chief digital intelligence officer to help bolster the unit’s digital strategy.
Before he was hired at Shinsegae International, Kim worked at Rapha Performance Roadwear, a London-based cycling lifestyle brand focused on road bicycle racing and mountain biking clothing and accessories, as CEO.
He was credited for the expansion of Rapha's global digital platform and the development of the brand’s community concept. He also served as Samsung Electronics' vice president of global direct-to-consumer mobile division for three years, and his task also involved the management of the company's official website, international retail stores, and supervision of external third-party digital platforms.
It was added that the new chief of Shinsegae International also led the British fashion retailer All Saints in 2012. He turned it into an innovative fashion brand in the global market. He did this by revamping the company’s business model and focusing on digitalization to expand its reach in the international market.
"With the appointment of William Kim as CEO, Shinsegae International also plans to spearhead further growth through mergers and acquisitions and international expansion," The Korea Herald quoted a Shinsegae International official as saying. "Shinsegae International will continue to strengthen the company's core competitiveness through the introduction and operation of new innovative brands with the new appointment."
Meanwhile, Kim will be replacing Lee Hil Han, who will be moving to the promotion unit of the company’s department store division to become its head. This is a newly-formed team that aims to discover future food products, so Shinsegae Department Store can secure sustainable competitiveness in the industry.


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