Formula One has inked a long-term global license agreement with Kindred Concepts that combine simulation racing and gaming and offered as many as 30 venues worldwide across the next five years.
The two firms would work alongside Studio 397, part of Motorsport Games, to create the new gaming experience inspired by the rFactor 2 game.
The target locations of the venues include the US, the UK, Asia, Europe, and the Middle East.
Plans for the new locations also include special events during Formula One race weekends.
Kindred Concepts will open the first of these venues at the One New Change complex in London in the fourth quarter of 2022.
There are 60 bespoke motion racing simulators being developed for the London site, where guests will be able to choose from a selection of racing modes to compete in teams or individually.
The experience locations will cater to entertainment customers and corporate event planners.
Ben Pincus, director of commercial partnerships at Formula One, described the racing simulators as bringing to life the experience of driving a Formula One car, giving more people the opportunity to enjoy and get closer to the world of Formula One.


Trump Threatens Stadium Deal Over Washington Commanders Name
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Huawei Chip Breakthrough Sparks Rally in Chinese Semiconductor Stocks
Yen Stays Near Intervention Zone as Iran Conflict Supports U.S. Dollar
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Asian Markets Slide as New U.S. Strikes on Iran Spark Investor Caution
How did sport become so popular? The ancient history of a modern obsession
Synopsys Q2 FY2026 Earnings Beat Driven by AI and Semiconductor Demand
Croatia Weighs Ante Zigman for Central Bank Governor Role in Key ECB Transition
What’s the difference between baking powder and baking soda? It’s subtle, but significant
Disaster or digital spectacle? The dangers of using floods to create social media content
White House Defends Trump’s FIFA Peace Prize Amid Global Criticism
UK Grocery Inflation Slows to 3.1% as Supermarket Price Pressures Ease in May 2026
S&P 500 Hits Record High as Tech Rally Slows Amid Iran Peace Uncertainty
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back
PDG Explores $1 Billion Sale of China Data Center Assets
Republican Lawmakers Urge National Guard Role for World Cup Drone Security 



