CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Palantir Stock Jumps After Strong Q4 Earnings Beat and Upbeat 2026 Revenue Forecast 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
SpaceX Seeks FCC Approval for Massive Solar-Powered Satellite Network to Support AI Data Centers 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Elon Musk’s SpaceX Acquires xAI in Historic Deal Uniting Space and Artificial Intelligence 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Apple Inc. is experiencing sluggish computer sales, so it is looking for ways to augment its returns. In line with this, the company is reportedly planning to redesign its entire Mac product line by upgrading them with new in-house processors designed for artificial intelligence (AI).
Apple’s Plan for Mac Revamp
According to Bloomberg, Apple launched its first Mac products installed with M3 chips a few months ago and today, the next generation M4 processor is already close to production. Business insiders said this new AI chip is set to be released in three types.
The company is planning to update all of its Mac models to include the M4 chip in their systems. This information was shared by sources who cannot be identified because Apple has yet to publicly announce this plan.
Aim to Regain High Sales Results
The new Macs with the latest in-house AI chip are coming at a critical time as sales plunged by 27% in the last fiscal year, ending in September 2023. The firm is attempting to recover and breathe new life into its Mac unit by introducing new chips starting with the M3.
Now, by adding its own M4 chip to its Macs, Apple is also trying to catch up with its competitors in the application of AI. The company is lagging behind Microsoft Corp., Alphabet’s Google, and other tech leaders in the integration of artificial intelligence. Likewise, the revamp is part of Apple’s broader push to add AI capabilities across its devices and products.
Finally, Mac Rumors reported that the three varieties of M4 chips that Apple is set to release were said to have been codenamed Donan for the low-end type, Brava for the mid-tier, and Hidra for the top-end. The low-end chip will be installed on entry-level MacBook Pro and low-end Mac mini, while Brava chips will be integrated into higher-end MacBook Pro and higher-end Mac mini. Lastly, the Hindra, which has been described as the ultra-tier chip, will be fitted into the Mac Pro.
Photo by: Bram Van Oost/Unsplash
