
PGA Tour names Kowa as first Japanese marketing partner
Sep 29, 2022 23:39 pm UTC| Sports Economy Business
The PGA Tour has inked a multi-year partnership making Kowas Vantelin brand its official pain relief gel, cream, patch, and tape of its US-based golf tour, and PGA Tour Champions veterans circuit. The deal makes Kowa...

Mercedes F1 signs extends $75 million per year Petronas deal
Sep 29, 2022 05:57 am UTC| Sports Economy Business
The Mercedes Formula One team and Petronas have extended their multi-year title sponsorship deal worth US$75 million per year, taking the contract past its current 2026 expiration. As part of the early renewal deal, the...

NBA’s overhauls global app into one-stop shop
Sep 28, 2022 21:27 pm UTC| Sports Economy Business Technology
The NBA has revamped its global app to become a one-stop shop for basketball fans around the world, The NBA App combines a wide range of original material, alternative broadcasts, and archived content with the existing...

NFL taps up IG as presenting partner for London games
Sep 28, 2022 21:26 pm UTC| Sports Economy Business
The National Football League (NFL) has tapped online trading and investments firm IG as its presenting partner for three regular-season games in London. The deal also includes the designation of IG as NFL UKs lead...

Premier League’s $427 million NFT deal hit by crypto crash
Sep 28, 2022 21:22 pm UTC| Sports Technology Economy Business
The Premier Leagues plans to launch non-fungible tokens (NFTs) have reportedly been derailed by the cryptocurrency crash, threatening a potential new revenue stream worth over US$427 million. Earlier this year, it was...

AC Milan taps MonkeyLeague as NFT gaming partner
Sep 28, 2022 21:16 pm UTC| Sports Technology Economy Business
AC Milan has signed a new partnership deal designating the MonkeyLeague, a Web 3.0 soccer title, as their non-fungible token (NFT) gaming partner. MonkeyLeague, a platform built on the Solana blockchain, enables users...

NFL strikes $50 million a year Super Bowl halftime sponsorship deal with Apple
Sep 24, 2022 23:58 pm UTC| Sports Economy Business
The National Football League inked a five-year deal worth $50 million annually with Apple as its new sponsor for its Super Bowl halftime show, to be billed as the Apple Music Super Bowl Halftime Show. The deal will kick...