F1 team Alpine pushing for female drivers in equal opportunities program
Jun 30, 2022 23:29 pm UTC| Sports Economy Business
Formula One team Alpine has launched a new program aiming to improve equal opportunities in motorsport by ensuring women drivers compete consistently, and a fund to finance female talent within motorsport. The...
PSG taps Qatar Airways as new front-of-shirt sponsor
Jun 30, 2022 22:55 pm UTC| Sports Economy Business
French soccer champions Paris Saint-Germain have inked a multi-year agreement with Qatar Airways as their new front-of-shirt sponsor. Since 2020, the state-owned airline of Qatar has paid the Ligue 1 team a reputed $5.2...
Mitchell & Ness to produce apparel, headwear, accessories for all 32 NHL teams
Jun 30, 2022 22:40 pm UTC| Sports Economy Business
The National Hockey League (NHL) has given lifestyle brand Mitchell Ness, the rights to produce licensed apparel, headwear and accessories for all 32 franchises. The NHLs current e-commerce connection with gear...
NBA to launch AR mobile in partnership with Pokémon Go developer Niantic
Jun 30, 2022 18:06 pm UTC| Sports Technology Economy Business
The NBA and its players association (NBPA) will launch an officially-licensed augmented reality (AR) mobile game dubbed the NBA All-World in partnership with Pokémon Go developer Niantic. With the help of user...
PGA Tour, DP World Tour fortify alliance to combat LIV Golf
Jun 30, 2022 15:04 pm UTC| Sports Economy Business
The PGA Tour and DP World Tour have strengthened their strategic alliance with a new 13-year operational joint venture in competing against the Saudi-backed LIV Golf. The alliance would help create new player pathways...
NBA invests in kids' TikTok-like social network Zigazoo
Jun 30, 2022 13:50 pm UTC| Sports Technology Economy Business
The National Basketball Association is investing in Zigazoo Inc., a TikTok-like app, as the kids social network gets more involved. Among Zigazoos investors are Serena Williams, Jimmy Kimmel, and the DAmelio...
Wimbledon looks to engage younger fans with WimbleWorld on Roblox
Jun 29, 2022 23:35 pm UTC| Sports Technology Economy Business
The All England Club (AELTC) has built a digital recreation of Wimbledons Centre Court dubbed WimbleWorld on the Roblox video game platform to reach a younger demographic. The project is part of its 100-year celebration...
South Africa’s plan to move away from coal: 8 steps to make it succeed
Germany lowers voting age to 16 for the European elections
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects