PepsiCo to Replace Coca-Cola at United Center; Reveals Seven-Year Partnership with Bulls, Blackhawks
Jul 13, 2023 07:08 am UTC| Sports Life Economy Business
PepsiCo, set to outpour Coca-Cola at Chicagos United Center this fall, recently announced its seven-year deal as the official soft drink provider for the Bulls and Blackhawks. The move ends a decade-plus Coca-Cola reign,...
Red Bull's F1 dominance showcases the extreme power of sports marketing
Jul 11, 2023 07:38 am UTC| Sports Business
This years Formula One season has been dominated by one driver, Max Verstappen, and one team, Red Bull. A sport once financed by tobacco sponsorship, now has its fastest car bankrolled by an energy drink. Commercially,...
Jul 06, 2023 10:26 am UTC| Sports Economy Business
Bollywood star Shraddha Kapoor has joined forces with Japanese sportswear giant Asics, stepping into the role of brand ambassador for the Indian market. This collaboration seeks to bolster Asics reach among Indias female...
Why Arsenal paid so much for Declan Rice: a strategy focusing on mid-20s, home-grown talent
Jul 05, 2023 03:37 am UTC| Sports
Arsenal has reached an agreement with West Ham for the transfer of captain Declan Rice for a British record of 105 million. This surpasses the previous record of 100 million paid by Manchester City to sign Jack Grealish...
Long-range goals: can the FIFA World Cup help level the playing field for all women footballers?
Jul 05, 2023 03:36 am UTC| Sports
Theres little doubt the FIFA Womens World Cup will deliver spectacle and significant financial rewards when it kicks off in a fortnight. The longer-term rewards, however, are harder to predict. Tens of thousands of...
Nike CEO Announces Relaunch of Kobe Bryant Shoe Line Ahead of August's Kobe Day
Jul 04, 2023 08:33 am UTC| Sports Economy Business
Nikes CEO, John Donahoe, disclosed thrilling news during a recent business call, announcing the anticipated relaunch of Kobe Bryants Nike shoe line in concert with Kobe Day on August 24. The revival, involving a...
Adidas Reveals Manchester United's 2023/24 Kit: Industrial Heritage Meets Sustainable Innovation
Jun 29, 2023 09:41 am UTC| Sports Economy Business
Adidas unveiled Manchester Uniteds 2023/24 home jersey, a sleek tribute to Manchesters industrial legacy. With the kits striking design, sustainability pledge, and cutting-edge technology, Adidas merges fashion,...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Why Germany ditched nuclear before coal – and why it won’t go back
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight