Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day 
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft 
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Trump's Transgender Sports Ban Faces Enforcement Challenges 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
Adidas and Yohji Yamamoto have ushered in the second chapter of their Spring/Summer 2024 collection, continuing to explore the compelling concept of Contra-Natural. This latest iteration is a testament to the ongoing tension that defines the Y-3 brand, navigating between the realms of sport and boundary-pushing design, the organic versus the synthetic, and the juxtaposition of linear perfection against natural imperfection.
Dynamic Apparel and Refined Aesthetics
For Chapter 2, Y-3 presents a selection of dynamic apparel that pivots around refined cotton twill workwear-inspired garments and reimagined sporting classics. According to a press release, this season's collection brings subtle yet bold overshirts, cargo pants, and tops, each meticulously constructed with utility pockets and adjustable hems.
An updated interpretation of the iconic Adidas Superstar Tracksuit receives an elevation with topographical map piping.
The addition of garments inspired by Adidas' Teamgeist soccer jerseys, adorned with a digital rust print that mirrors the natural oxidation process, rounds out the apparel offerings.
Innovative Accessories and Footwear
Complementing the apparel, Chapter 2 introduces a series of signature accessories, including nylon backpacks, totes, and holdalls, underscoring Y-3's attention to detail and innovative design philosophy. The footwear segment is equally compelling, featuring an expressive selection of silhouettes that reinterpret Adidas performance running technology.
Pause Mag noted that the highlights include the Y-3 PRIME X 2 STRUNG and the Y-3 ADIOS PRO 3.0, available in three colorways, alongside updates to the Y-3 WATER SLIDE, Y-3 SANDAL, and a novel iteration of the Y-3 ITOGO with engineered print straps.
A Visually Striking Campaign
Y-3's Spring/Summer 2024 Chapter 2 is brought to life through a visceral campaign that captures the essence of navigating the city with freedom, liberation, and lightness. Directed by Francis Plumber and styled by Robbie Spencer, the campaign features freerunners moving through urban landscapes with unmatched perseverance and composure, embodying the collection's spirit of Contra-Natural.
Availability
The Y-3 Spring/Summer 2024 Chapter 2 collection showcases the fusion of Yohji Yamamoto's visionary design and Adidas's technological innovation. It celebrates the natural and the synthetic, pushing the boundaries of fashion and sportswear. The collection will be available online at www.Adidas.com/y-3, inviting fashion enthusiasts and trendsetters to explore the unique narrative and aesthetic that Y-3 continues to build.
Photo: Adidas Newsroom
