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In a move that unites the worlds of fashion and interactive gaming, PUMA Japan K.K. announces its first-ever collaboration with Sony Interactive Entertainment - the "PUMA x PlayStation" collection. Set to drop on Thursday, April 18, 2024, this collaboration marks a new chapter in PUMA's innovative partnerships, showcasing an inspired blend of PUMA's sporty aesthetics with PlayStation's iconic gaming culture.
Sneakers and Apparel Reimagined
According to a press release, the collaboration introduces a fresh lineup, including jackets, sneakers, and other collaborative products, all designed to captivate gamers and fashion enthusiasts alike. The revamped versions of PUMA's classic Suede and RS-X sneakers are at the heart of the collection, which now incorporates play-inspired graphics, holographic scene prints, and shimmering techniques that echo PlayStation's dynamic gaming environment.
Saiganak noted that the PlayStation x PUMA Suede, in particular, pays homage to the PlayStation console's design through the creative use of the triangle, square, X, and O control scheme motifs, meticulously integrated across the footwear. Available in two designs - a daytime grey and a mystic nocturnal edition - both pairs emphasize the console's aesthetic, right down to packaging reminiscent of the PS5's box.
Beyond Footwear: An Apparel Fusion
Beyond the sneakers, the collection extends to apparel that seamlessly combines PUMA's cutting-edge PUMATECH technology with the iconic PlayStation shapes across active and casual wear. Each piece is designed for versatility, from track jackets and technical caps to hoodies and shorts, merging active lifestyle needs with a flair for gaming.
Availability and Pricing
Available in adult and kids sizing across all genders, the PUMA x PlayStation collection promises inclusivity and broad appeal. Set to be released at 12 AM EST on April 18, 2024, with an MSRP of $100 for the sneakers, fans are advised to keep an eye on the "Where To Buy" section on PUMA's official website for updated links. Available through PUMA.com, PUMA flagship stores, and select stockists, this collaboration is not just about merging two brands but creating a lifestyle that celebrates the convergence of sport and digital entertainment.
Photo: Puma Newsroom
