
Adidas Skateboarding collaborates with Kader Sylla on Superstar ADV silhouette
Feb 27, 2022 23:26 pm UTC| Sports Economy Business
Adidas Skateboarding is collaborating with professional skateboarder Kader Sylla for a Superstar ADV colorway. The silhouette, which features a triple-black design and premium tumbled leather, marks Syllas first Adidas...

Kobe Bryant Precious Metal Gems Emerald card sells for record $2 million
Feb 27, 2022 23:26 pm UTC| Sports Economy Life
A 1997-98 Metal Universe Precious Metal Gems Emerald where the legendary Kobe Bryant is seen handing out a pass mid-flight while wearing No. 8 jersey went for $2 million. Its the Black Mambas highest-selling card of all...

Nike’s legendary Air Jordan 12 ‘Taxi’ adapted for golf
Feb 27, 2022 23:26 pm UTC| Sports Economy
Nike brand unveiled its latest golf shoe earlier this week, which is a faithful recreation of one of the most iconic signature sneakers from the NBA greats career, the Air Jordan 12 Taxi. Michael Jordan first laced up...

Adidas collaborates with Gucci
Feb 26, 2022 22:59 pm UTC| Sports Economy Life
The Gucci show at Milan Fashion Week gave a glimpse of its forthcoming collaboration with Adidas. For their first collection, the two seem to be shying away from traditional sportswear, opting to create co-branded...

Barcelona and Real Madrid could be in for Adidas and Nike sponsorship swap
Feb 26, 2022 22:58 pm UTC| Sports Economy Business
Barcelona and Real Madrid, who have had manufacturer deals with Nike and Adidas respectively since 1998, could be set to swap apparel manufacturers. Real Madrid, which is in talks with Adidas in a bid to update their...

Milwaukee Bucks star Giannis Antetokounmpo has released Nike Zoom Freak 3 "AntetokounBros"
Feb 26, 2022 22:54 pm UTC| Sports Economy Business
Milwaukee Bucks star Giannis Antetokounmpo has released a special edition Nike Zoom Freak 3 sneaker in a multi-color blocking scheme dubbed AntetokounBros. The special edition Nike shoe pays homage to Gianniss brothers,...

Coca-Cola renews Australian Repco Supercars motorsport championship deal
Feb 25, 2022 23:55 pm UTC| Sports Economy
Coca-Cola Europacific Partners has extended its deal with the Repco Supercars Championship for 2022 and will continue to supply its brands to spectators at all races in the series, with pouring and sponsorship rights...