
Nike to continue making Kobe’s signature shoe in deal with Vanessa Bryant
Mar 28, 2022 00:20 am UTC| Sports Economy
The late Kobe Bryants wife Vanessa and Nike have reached an agreement to continue their partnership in making and selling Kobes brand. Nikes first new Kobe release would be the Kobe 6 Protro Mambacita Sweet 16, which...

New Balance lawsuit forces startup to rebrand from 'Balance Athletica' to 'Vitality'
Mar 25, 2022 23:59 pm UTC| Law Sports Economy
A lawsuit by New balance forced emerging family-owned athleisure brand Balance Athletica to change its name to Vitality. The brand is now looking to continue elevating the goodwill presence it has developed over the...

Puma trials garment-to-garment recycling in football jerseys
Mar 24, 2022 23:45 pm UTC| Sports Nature Economy
German sportswear company Puma is piloting an innovative production process dubbed Re: Jersey that uses old football kits to produce new ones. The process is aimed at reducing waste and paving the way towards more...

NFL now allows teams to sign blockchain sponsorships
Mar 24, 2022 23:45 pm UTC| Sports Digital Currency Investing Economy
The National Football League (NFL) has started allowing teams to sign blockchain sponsorships without undertaking excessive regulator or brand risk after completing an evaluation of blockchain technology. However, it...

Crypto.com named exclusive cryptocurrency trading platform for Qatar World Cup
Mar 24, 2022 23:44 pm UTC| Sports Digital Currency Investing Economy
Soccers global governing body Fifa has named Crypto.com as the exclusive cryptocurrency trading platform of the 2022 World Cup in Qatar. The financial terms have not been reported. The Singapore-based Crypto.com...

Mar 23, 2022 10:26 am UTC| Sports
March Madness is here, and basketball fans are making predictions: Who will be the Cinderella story of the college tournament? Which teams will make a run to the Final Four? And of course, which player is going to get hot...

FanCraze raises US$100 million in funding round involving soccer star Cristiano Ronaldo
Mar 22, 2022 23:52 pm UTC| Sports Economy Digital Currency Investing
FanCraze has raised US$100 million in a Series A funding round that included the participation of soccer star Cristiano Ronaldo and venture capital firms B Capital Group and Insight Partners. The round, yet to be...
Fed Chair Warsh to Speak at Pivotal Jackson Hole Symposium Amidst Economic Headwinds