
Puma emphasizes mental strength in inking partnership with chess GM Magnus Carlsen
Feb 22, 2022 22:37 pm UTC| Sports Economy Business
Puma inked a long-term with Norwegian Grandmaster Magnus Carlsen that would see the German sportswear brand create content and activations for chess enthusiasts and attract more fans to the game. The agreement also...

NBA unveils metaverse coach voiced by Shaquille O' Neal
Feb 21, 2022 00:08 am UTC| Sports Technology Economy
NBA commissioner Adam Silver introduced on an Instagram video during the NBAs All-Star Weekend events the leagues metaverse coach dubbed Coach Nat and voiced by the legendary Shaquille O Neal. The Instagram video,...

LeBron James to share basketball techniques on NIKELAND in Roblox, promote LeBron 19 colorways
Feb 20, 2022 21:32 pm UTC| Economy Sports Technology
Nike is roping in NBA legend LeBron James for a special session on NIKELAND in Roblox to impart lessons on basketball to fans and other visitors as part of efforts to promote the upcoming signature Nike LeBron 19...

NBA Top Shot announces Rim Shakers airdrop
Feb 20, 2022 19:37 pm UTC| Digital Currency Technology Economy Sports
NBA Top Shots announced its first airdrop dubbed Rim Shakers that will be available to users who purchased any moment on the marketplace or any starter pack on the Top Shot platform from February 1st to February...

Feb 19, 2022 22:57 pm UTC| Digital Currency Sports Economy
The Premier League has shortlisted its potential non-fungible token (NFT) providers to four blockchain firms Sorare, Candy Digital, Dapper Labs, and ConsenSys. English soccers top league is mulling over bids offering...

NBA highlights All-Star Game in its first-ever NFT Auction
Feb 18, 2022 23:22 pm UTC| Digital Currency Technology Economy Sports
The National Basketball Association (NBA) and Dapper Labs launched the NBA All-Star VIP Pass NFT Auction and Giveaway, featuring 30 unique NFTs representing every NBA team that grants a VIP pass for the ultimate fan...

F1 lures 1.55 billion broadcast viewers in 2021
Feb 18, 2022 22:53 pm UTC| Sports Economy Business Life
Formula One attracted a cumulative broadcast audience of 1.55 billion for the 2021 season, increasing by four percent from 2020. Several Formula One races had strong audiences where Max Verstappen and Lewis Hamilton...