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Soccer’s global governing body Fifa has named Crypto.com as the exclusive cryptocurrency trading platform of the 2022 World Cup in Qatar.
The financial terms have not been reported.
The Singapore-based Crypto.com joins Budweiser, Hisense, McDonald’s, Mengniu Dairy, and Vivo among the official sponsor of the 32-team tournament n the tier below Fifa partners. The top-tier sponsors include Adidas, Coca-Cola, and Visa.
Crypto.com has over ten million customers worldwide while employing around 4,000 across the Americas, Europe, and Asia.
The platform will benefit from brand exposure both inside and outside tournament stadiums in Qatar. It plans to activate its partnership by creating opportunities for users to attend matches or win exclusive merchandise.
Crypto.com has been aggressively expanding into sports sponsorship/
It agreed to a 20-year deal worth US$700 million for the naming rights to the home venue of the Los Angeles Lakers, Sparks, and Kings at the end of last year, on top of major partnerships with Formula One, the Ultimate Fighting Championship (UFC), Paris Saint-Germain, Australian Football League (AFL), the Philadelphia 76ers, and the Fnatic esports organization.
The 2022 World Cup is from November 21 to December 18.
