PhD Candidate, Griffith University
Murooj Yousef is a Research Fellow at Social Marketing @ Griffith passionate about behaviour change and the role of emotions in social advertisements. She is currently working with Blurred Minds, a gamified alcohol, vaping and drugs education initiative for Australian high schools. Murooj helped in engaging over 100 schools with different Blurred Minds programs and resources.
Murooj's research aims to increase understanding of the role of emotions in social advertising. Murooj helps social marketers to produce more effective messages though different digital and social media channels. Murooj’s research follows the consumer journey from exposure to behavioural action, looking at how emotions drive actions online and offline. She helped in evaluating many campaigns targeted at different behaviours including reducing drink driving among young adults, increasing quality donations for Australian charities, encouraging smoking cessation through different packaging strategies and increasing the uptake of COVID-19 vaccination.
Everyone is NOT doing it: how schools and parents should talk about vaping
Apr 05, 2023 13:04 pm UTC| Life
We work at Griffith Universitys Blurred Minds initiative. The program uses games to educate Australian high school students about alcohol, drugs and vaping. As part of our research, schools frequently tell us they do not...
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