Research Fellow at BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University
Edwin Ip is currently a Research Fellow at Monash University, performing academic research as well as industry research through BehaviourWorks Australia. He completed his PhD in Economics at the University of Melbourne. He uses Behavioural Economics and Experiments to study a wide range of problems, from affirmative action policies to pricing strategies. He has been invited to present his research at universities and conferences around the world.
Sludge: how corporations 'nudge' us into spending more
Aug 27, 2018 08:51 am UTC| Insights & Views Business
Small changes in how choices are presented or designed can have a big impact on our behaviour. Governments are taking advantage of this to nudge us into making better choices without removing our right to...
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