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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

Gen Z goes retro: Why the younger generation is ditching smartphones for 'dumb phones'

May 11, 2023 15:57 pm UTC| Insights & Views

There is a growing movement among Gen Z to do away with smartphones and revert back to less smart phones like old-school flip and slide phones. Flip phones were popular in the mid-1990s and 2000s, but now seem to be making...

ChatGPT could be a game-changer for marketers, but it won't replace humans any time soon

Jan 24, 2023 05:39 am UTC| Technology

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI. GPT...

Economy

What if the Reserve Bank itself has been feeding inflation? An economist explains

Heres something for the board of the Reserve Bank of Australia to ponder as it meets next month to set interest rates. It has pushed up rates on 13 occasions since it began its attempt to restrain inflation in May...

China’s new world order: looking for clues from Xi’s recent meetings with foreign leaders

There is broad consensus that Chinese foreign policy has become more assertive and more centralised in the decade since Xi Jinping has ascended to the top of Chinas leadership. This has also meant that Chinese foreign...

How India’s economy has fared under ten years of Narendra Modi

More than 960 million Indians will head to the polls in the worlds biggest election between April 19 and early June. The ruling Bharatiya Janata Party (BJP), which is led by Prime Minister Narendra Modi, is seeking a third...

Will global oil supply be at risk if Iran and Israel pull the Middle East into war?

Tensions in the Middle East have escalated following Irans weekend missile and drone attacks on Israel, heightening concerns of a wider conflict. As with the Russian invasion of Ukraine, further conflict has the...

EU enlargement: What does the future hold?

To widen or to deepen. This has been one of the longstanding dilemmas throughout European Union (EU) history, and a perennial sticking point in the unending process of European integration. In its time, the UK...

Politics

Georgia is sliding towards autocracy after government moves to force through bill on ‘foreign agents’

Georgias ruling party attempted to pass a controversial bill on foreign agents in March 2023. The law would have required civil society groups and the media to register as being under foreign influence if they receive...

South Korean President Yoon faces foreign policy challenges after the National Assembly election

South Koreas parliamentary election of April 10, 2024, was widely seen as a referendum on President Yoon Suk Yeols first two years in office. That being the case, the nation collectively expressed its strong...

How will US foreign policy affect Joe Biden’s chances of re-election in November?

When big questions about American foreign policy collide with an election, its rarely good news for a sitting president. Like many leaders before him, US President Joe Biden has had some of these questions thrust on...

US Commerce Secretary Asserts Huawei Chip Lag, Affirms Export Control Success

In an interview on CBS News 60 Minutes, Commerce Secretary Gina Raimondo stated that the latest Huawei Mate 60 Pro phones chip remains significantly behind U.S. technology despite being the most advanced from China. She...

‘We have thousands of Modis’: the secret behind the BJP’s enduring success in India

Since 2014, Indian Prime Minister Narendra Modis popularity has grown exponentially and so has the formidable organisational machine of his Bharatiya Janata Party (BJP). These two factors will be key to delivering the BJP...

Science

The rising flood of space junk is a risk to us on Earth – and governments are on the hook

A piece of space junk recently crashed through the roof and floor of a mans home in Florida. Nasa later confirmed that the object had come from unwanted hardware released from the international space station. The 700g,...

Peter Higgs was one of the greats of particle physics. He transformed what we know about the building blocks of the universe

Peter Higgs, who gave his name to the subatomic particle known as the Higgs boson, has died aged 94. He was always a modest man, especially when considering that he was one of the greats of particle physics the area of...

Could a telescope ever see the beginning of time? An astronomer explains

The James Webb Space Telescope, or JWST for short, is one of the most advanced telescopes ever built. Planning for JWST began over 25 years ago, and construction efforts spanned over a decade. It was launched into space on...

US media coverage of new science less likely to mention researchers with African and East Asian names

When one Chinese national recently petitioned the U.S. Citizenship and Immigration Services to become a permanent resident, he thought his chances were pretty good. As an accomplished biologist, he figured that news...

If life exists on Jupiter’s moon Europa, scientists might soon be able to detect it

Europa is one of the largest of more than 90 moons in orbit around the planet Jupiter. It is also one of the best places to look for alien life. Often termed an ocean world by scientists, observations to date strongly...

Technology

Qualcomm Responds to Snapdragon X Elite Benchmark Cheating Claims

Qualcomm has responded to the serious allegations that it cheated on performance benchmarks for its Snapdragon X Elite and Plus chips, targeting competition with leading laptop processors. According to Toms Hardware,...

Bitcoin Surges Globally, Yen Hits Record Low Against Cryptocurrency

In a stunning financial shift, the Japanese yen has reached a 34-year low against Bitcoin, which also hit all-time highs in 14 countries, fueled by optimism surrounding new spot Bitcoin ETFs. Yen Hits 34-Year Low as...

Worldcoin Targets OpenAI Alliance, Faces Scrutiny Amid Regulatory Challenges

Worldcoin, a digital identification innovator, is eyeing a partnership with OpenAI despite facing regulatory scrutiny and data privacy concerns. The collaboration aims to bolster its technological advancements and market...

SHIB Community Ignites Burn Rate by 2,076% Following Major Announcement

The Shiba Inu community has dramatically increased the SHIB burn rate by 2,076% in response to a recent significant announcement, signaling a proactive shift in strategy. Shiba Inu Community Ramps Up Token Burns,...

Toyota Teams with Tencent, Nissan Joins Forces with Baidu in China AI Drive

The automakers announced on Thursday that Nissan will partner with Baidu and Toyota Motor of Japan will partner with Tencent of China. These cross-border alliances underscore the significance of artificial intelligence to...