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John Hauser

John Hauser

Professor of Marketing, MIT Sloan School of Management

John R. Hauser is the Kirin Professor of Marketing at M.I.T.'s Sloan School of Management. He has co-authored textbooks on product development and is a former editor of Marketing Science. He has published over seventy scientific papers. Among his awards include the Converse Award for contributions to the science of marketing, the Parlin Award for contributions to marketing research, and the Buck Weaver Award for contributions to the theory and practice of marketing science. He has won various best-paper awards from both the American Marketing Association and the INFORMS Society of Marketing Science (ISMS). He has received awards for outstanding teaching and his students have won major dissertation awards. He has consulted on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management. He is a founder and principal at Applied Marketing Science, Inc., a former trustee of the Marketing Science Institute, a fellow of INFORMS, an inaugural fellow of ISMS, past-President of ISMS, and serves on many editorial boards.

How companies like United and Wells Fargo can win back consumer trust

Apr 20, 2017 02:29 am UTC| Insights & Views Business

Its every CEOs worst nightmare: For whatever reason, the CEOs company is engulfed in negative publicity that threatens to damage its brand name, harm sales and alienate customers for months or even years to come. The...

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Economy

FxWirePro: The Day Ahead- 20th October 2017

Not many economic data and events scheduled for today and all with low to medium volatility risks associated. Upcoming: Germany: Producer price inflation report for September will be published at 6:00...

Chinese economy needs to expand strongly in Q4 to achieve 7 pct growth, says ANZ

Given that the first and second quarter GDP growth of China was upwardly revised, the third quarter GDP growth expanded 6.8 percent year-on-year. The figure corresponds with a slower quarterly growth of 1.7 percent...

China activity growth likely to weaken in Q4 on slowdown in housing, credit impulse: DNB Markets

Chinas activity growth is expected to weaken during the fourth quarter of this year, owing to a slowdown in the housing market and a negative development in the credit impulse. The September data confirmed this view, with...

German bunds gain following weak risk appetite among investors

German bunds gained Thursday as investors poured into safe-haven assets while moving away from the riskier assets, including equities and crude oil. Also, the rising tensions between the United States and Iran amid Iraq...

Japanese bonds trade narrowly mixed in subdued trade; Kuroda’s speech in focus

Japanese bonds traded narrowly mixedThursdayfollowing weak results from the Bank of Japans bond buying operation and rising U.S. Treasury yields. Also, investors remained sidelined in any major trading activity amid lack...

Politics

As China prepares for its Communist Party congress, what will it mean for the rest of the world?

Of Chinese President Xi Jinpings many achievements in his time in office about which much will be made in the official propaganda one of the most surprising was the more confident and assertive approach to foreign policy...

Las Vegas: the US is racked with impossible divisions over rights and freedoms

In the immediate aftermath of the October 2 Las Vegas massacre the USs 273rd mass shooting in 2017 alone it seems neither President Donald Trump nor his Republican colleagues will entertain a review of current gun...

Trump speaks at the UN: 5 takeaways

It is a short distance from Trump Tower on Fifth Avenue to the United Nations headquarters on First Avenue, but these are different worlds. Donald Trumps native world is one of unilateralism and competition, with more than...

Angela Merkel wins a fourth term in office – but it won't be an easy one

Angela Merkel will continue as chancellor of Germany. But following an election that saw the rise of smaller parties most notably the far right her fourth term will probably be an eventful one in ways she would not wish...

US under Trump Series: President Trump signs new travel ban with additional countries as old one expires

President Trump has signed a new executive order travel ban that was first initiated on the very first week after his inauguration and created quite a furore not only within the United States but around the world too. The...

Science

New Treatment For Blindness Gets FDA Panel Recommendation, First Of Its Kind

Providing hope to thousands of people suffering from hereditary blindness, advisers for the US Food and Drug Administration just gave a critical recommendation to a new type of treatment. Using gene therapy, the treatment...

VP Mike Pence Heads NASA’s Revived Moon Council, SpaceX To Do The Heavy Lifting

After months of hinting that a Lunar mission is in the works, US vice-president Mike Pence announced via The Wall Street Journal op-ed that NASA would be sending humans to the moon. The article was published just before...

Scientists Makes Hydrogen Fuel Production Cheaper With Seawater And New Nanomaterial

Solar and wind energy might be the renewable resources that are growing in popularity, but hydrogen fuel has proven to be incredibly reliable and powerful as well. Now, a University of Central Florida (UCF) scientist has...

Ikea Now Has Indoor Vertical Farm, Huge Potential For Solar Partnership

With the worlds climate constantly becoming hotter by the year, industries such as farming are going to experience massive problems such as drought and daylight heat thats too much for plants to handle. Thats why products...

Genome editing of human embryos broadens ethics discussions

For several years, scientists have experimented on human embryos with a powerful genome editing tool called CRISPR to see if they could correct genetic errors or reduce the risk of disease. In September, Kathy Niakan at...

Technology

Facebook Is Testing Out Paywalls On Instant Articles

A new announcement by Facebook reveals that the social network will be implementing some changes with regards to one of its more popular services. It seems the social media giant is doing a new test that involves adding a...

Google Tells Uber It’s Over, Invests $1 Billion On Rival Company Lyft

It seems Google parent company Alphabet has finally decided to burn bridges with Uber. The two companies used to be in good terms, with the search engine giant even investing in the ride-hailing firm when it was just...

Richard Branson Throws Shade At Elon Musk, Essentially Calls Him Mars-Obsessed

The private space industry is currently dominated by SpaceX, which is owned by Elon Musk, but it has competitors in the form of Richard Bransons Virgin Galactic and Jeff Bezos Blue Origin. Recently, Branson threw a jab at...

Tree-Planting Deserves As Much Attention As Renewable Energy, Study States

The current effort to fight climate change is reducing carbon emissions by increasing reliance on renewable energy and basically reducing the use of fossil fuel. However, a recent study suggests that the world should also...

Sony To Start Putting Games On The Switch, Just Indie Games Though

Active participants in the gaming community are well aware of how stubborn Sony can be when it comes to porting video games to other platforms, especially when it comes to PlayStation exclusives. A division of the Japanese...
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October 20 18:00 UTC Released

USFederal Budget,$

Actual

8 Bln USD

Forecast

6.00 Bln USD

Previous

-108 Bln USD

October 20 14:30 UTC Released

USECRI Weekly Index*

Actual

146.6 %

Forecast

Previous

145.2 %

October 22 21:00 UTC 14101410m

KRPPI Growth*

Actual

Forecast

Previous

October 22 21:00 UTC 14101410m

KRPPI Growth YY*

Actual

Forecast

Previous

October 22 21:00 UTC 14101410m

CAPPI Growth YY*

Actual

Forecast

Previous

3.2 %

October 22 21:00 UTC 14101410m

KRPPI Growth YY*

Actual

Forecast

Previous

3.2 %

October 22 21:00 UTC 14101410m

KRPPI Growth*

Actual

Forecast

Previous

0.3 %

October 23 01:30 UTC 16801680m

EZConsumer Confid. Flash

Actual

Forecast

Previous

8.3 %

October 23 01:30 UTC 16801680m

CNChina House Prices YY*

Actual

Forecast

Previous

8.3 %

October 23 07:00 UTC 20102010m

BRConsumer Confidence*

Actual

Forecast

Previous

68.70 Bln BRL

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