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Rajat Roy

Associate Professor, Bond Business School, Bond University
Dr Rajat Roy obtained his PhD in marketing from Nanyang Business School in Singapore.

Rajat has published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology. He has presented at leading global conferences and served as a session chair for Association for Consumer Research. Rajat has been invited as a speaker to reputed universities like The University of Sydney, University of Western Australia and Chiba University of Commerce. Currently, he sits on the editorial board of the Journal of Business Research.

Rajat has taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius. He has teaching experience at both undergraduate and postgraduate levels. He also has prior experience with running blended learning and fully online courses. He is experienced with research grants, and student supervision for research projects, at the undergraduate and post graduate level. He also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

Rajat’s expert commentary about various marketing topics has appeared in newspapers like Sydney Morning Herald, The Saturday Age Melbourne and websites like news.com.au. He also appeared on Channel 7 news.

Mercedes-Benz's legal win over car dealers could transform the way new cars are sold in Australia

Sep 01, 2023 01:42 am UTC| Law Business

In what has been called the most important legal case in the history of the Australian automotive industry, the Federal Court has rejected a $650 million compensation claim against Mercedes-Benz for replacing its...

Buy now, pay later: Apple will now lend you money to keep you spending and expand its empire

Jun 09, 2022 13:38 pm UTC| Technology

Apple has joined the thriving buy now, pay later industry, with a customised service called Apple Pay Later. The service was announced earlier this week at the 2022 Worldwide Developers Conference, and will initially be...

Economy

European Stocks Slip as Earnings, UK Inflation and ECB Decision Keep Investors on Edge

European stock markets traded slightly lower on Wednesday as investors assessed a fresh wave of corporate earnings while awaiting key economic and policy events, including the latest UK inflation data, the European Central...

Japan Yen Slides Past 163 as Middle East Tensions Lift US Dollar, Oil Prices

The Japanese yen weakened beyond the 163-per-dollar level on Wednesday, hovering near its weakest point since 1986 as higher U.S. Treasury yields and rising oil prices boosted demand for the U.S. dollar. Investors also...

Gold Price Surges Above $4,100 as Middle East Tensions Boost Safe-Haven Demand

Gold prices extended their rally on Wednesday, climbing above the key $4,100-an-ounce level as investors sought safe-haven assets amid escalating Middle East tensions and growing concerns over global energy supplies....

US Stock Exchanges Face Earnings Test as Trading Boom Meets Crypto Competition

U.S. exchange operators are set to begin reporting quarterly earnings this week, with investors expected to focus on whether strong trading activity can offset mounting concerns over regulatory changes and rising...

India FMCG Q1 Earnings Preview: Higher Input Costs Likely to Weigh on Profit Margins

Indias leading fast-moving consumer goods (FMCG) companies are expected to report weaker first-quarter profit margins as rising raw material costs, driven by the Iran conflict and higher crude oil prices, offset the...

Politics

US-Iran War Enters 11th Day as Costs Climb to $37.5 Billion, Trump Warns of More Strikes

The U.S.-Iran conflict intensified after U.S. Central Command (CENTCOM) confirmed it had completed an eleventh consecutive night of military strikes targeting Iranian assets. The operations are aimed at weakening Irans...

Rubio Urges Global Isolation of Nicaragua After Ortega Vows to End Elections

U.S. Secretary of State Marco Rubio has urged the international community to increase pressure on Nicaragua after President Daniel Ortega announced that the country would no longer hold elections, a move that has drawn...

US-Backed Pediatric HIV Treatment Drops After Foreign Aid Changes, Study Finds

Around 77,000 fewer children worldwide received HIV treatment supported by the United States in the fiscal year ending October 2025 compared with the previous year, according to research presented at the AIDS 2026...

US, Solomon Islands Deepen Ties as Peace Corps Set to Return After 25 Years

The United States is strengthening its relationship with the Solomon Islands by reviving the Peace Corps program and expanding development assistance, signaling Washingtons continued focus on the strategically important...

US Sends First Humanitarian Aid Flight to Cuba Under $100M Assistance Plan

The United States has launched the first humanitarian aid flight to Cuba under a newly announced $100 million assistance initiative, marking a significant step in Washingtons effort to provide direct relief to the Cuban...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Samsung Eyes Up to $1.14 Billion Investment in AI Startup Mistral

Samsung Electronics is reportedly in discussions to invest as much as 1 billion euros ($1.14 billion) in French artificial intelligence startup Mistral, a move that could strengthen the South Korean tech giants position in...

Wistron Opens $700M Texas AI Factory to Build Nvidia Superchips in U.S.

Taiwan-based Wistron Corp. (TW:3231), one of Nvidias leading manufacturing partners, has officially opened its first U.S. production facility in Fort Worth, Texas, marking a significant milestone in the expansion of...

Wistron Opens $700M Texas AI Factory to Build Nvidia GB300 Superchips

Taiwan-based Wistron Corp., a major Nvidia supplier, has opened its first U.S. manufacturing facility in Fort Worth, Texas, investing $700 million to expand artificial intelligence infrastructure production as global...

Super Micro Computer Stock Jumps 20% After Record AI Orders and Margin Surge

Super Micro Computer (NASDAQ: SMCI) stock soared about 20% in after-hours trading on Tuesday after the AI server maker released a stronger-than-expected preliminary update for its fiscal fourth quarter, highlighting a...

US, China to Hold AI Talks Ahead of Xi’s September Visit

The United States and China are preparing to hold high-level artificial intelligence (AI) talks in September, marking the first official AI dialogue between the two countries under President Donald Trumps administration....