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Rajat Roy

Rajat Roy

Associate Professor, Bond Business School, Bond University
Dr Rajat Roy obtained his PhD in marketing from Nanyang Business School in Singapore.

Rajat has published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology. He has presented at leading global conferences and served as a session chair for Association for Consumer Research. Rajat has been invited as a speaker to reputed universities like The University of Sydney, University of Western Australia and Chiba University of Commerce. Currently, he sits on the editorial board of the Journal of Business Research.

Rajat has taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius. He has teaching experience at both undergraduate and postgraduate levels. He also has prior experience with running blended learning and fully online courses. He is experienced with research grants, and student supervision for research projects, at the undergraduate and post graduate level. He also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

Rajat’s expert commentary about various marketing topics has appeared in newspapers like Sydney Morning Herald, The Saturday Age Melbourne and websites like news.com.au. He also appeared on Channel 7 news.

Buy now, pay later: Apple will now lend you money to keep you spending and expand its empire

Jun 09, 2022 13:38 pm UTC| Technology

Apple has joined the thriving buy now, pay later industry, with a customised service called Apple Pay Later. The service was announced earlier this week at the 2022 Worldwide Developers Conference, and will initially be...

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Economy

Thailand lures Japanese travelers with 'boys' love' tourism

Thailand has begun a campaign to attract international tourists, especially the Japanese, by using the homegrown productions of boys love, or BL dramas. The Japanese yaoi fiction, which emphasizes homoerotic...

EU seeks to cut pesticide use in half, heal nature with new laws

The European Commission (EC) has proposed the reduction of chemical pesticide use by 50 percent and restore nature across the European Union (EU). The goal is to better protect public health and recover plunging wildlife...

Pasta robot P-Robo to start cooking 90 meals per hour

The worlds first-ever pasta cooking robot P-Robo makes its debut when E Vino Spaghetti restaurant in Tokyos Marunouchi business district welcomes diners that have very little time for a lunch break. P-Robo cooks up to...

New S. Korean technology repairs car scratches through sunlight exposure

The Korea Research Institute of Chemical Technology has developed a new self-healing coating material that repairs car surface scratches through sunlight exposure. To change their chemical properties and make high...

NBA to launch AR mobile in partnership with Pokémon Go developer Niantic

The NBA and its players association (NBPA) will launch an officially-licensed augmented reality (AR) mobile game dubbed the NBA All-World in partnership with Pokémon Go developer Niantic. With the help of user...

Politics

Joe Biden announces US military reinforcements in Europe

World leaders under the NATO alliance gathered this week for a summit in Madrid, where the ongoing war in Ukraine was on the main agenda. US President Joe Biden announced that there would be reinforcements of the US...

NATO announces invitation for FInland, Sweden to join alliance

In a major shift in security in Europe this week, the NATO alliance has officially extended an invitation for Finland and Sweden to join the military grouping. The invitation came as both countries broke their neutrality...

North Korea state media says joint drills between US, South Korea, Japan another step to establishing 'Asian NATO'

North Korea has criticized the joint military drills that the US, South Korea, and Japan are holding amidst the tensions in the peninsula that resulted from Pyongyangs repeated weapons tests. North Korean state media...

Afghanistan: No women at the national unity gathering, says Taliban acting deputy PM

The international community has raised concerns about the Talibans policies on women and girls since retaking control of Afghanistan in August last year. The insurgent groups acting deputy prime minister said no female...

Science

Sea lettuce used as cow feed may lower marine ecosystem threat

A joint study conducted by a local feed manufacturer and Konkuk University showed that cows fed with a newly developed feed containing sea lettuce emitted 28 percent less methane gas than those who werent. Cows fed sea...

S. Korean scientists develop robot skin that senses tactile stimuli, self heals

A research team from the Korea Advanced Institute of Science and Technology (KAIST) has developed a robot skin that can sense external tactile stimuli and recover from injury when damaged. The newly developed robot skin...

Absolut enlists startup's help in developing fiber-based bottle cap

The Absolut Company is enlisting the help of Swedish start-up Blue Ocean Closures in developing a fiber-based closure cap for its Absolut Vodka bottle. The caps design uses a combination of sustainably sourced FSC fiber...

S. Korea to produce biodegradable plastic with seaweed

South Koreas Ministry of Oceans and Fisheries and a research team at Pohang University of Science and Technology will begin developing technology that uses marine plants to produce biodegradable plastic material. Among...

How nanotechnology can revive Nigeria's textile industry

Nigerias cotton production has fallen steeply in recent years. It once supported the largest textile industry in Africa. The fall is due to weak demand for cotton and to poor yields resulting from planting low-quality...

Technology

NBA invests in kids' TikTok-like social network Zigazoo

The National Basketball Association is investing in Zigazoo Inc., a TikTok-like app, as the kids social network gets more involved. Among Zigazoos investors are Serena Williams, Jimmy Kimmel, and the DAmelio...

Samsung acquires German OLED display firm Cynora for $300 million

Samsung Display Co. has purchased display company Cynora GmbH for about $300 million, gaining technology for organic light-emitting diode (OLED) screens. As part of the deal, Samsung acquired Cynoras intellectual...

‘Skull and Bones’ will reportedly launch on November 8

Ubisofts long-running project for the pirate-themed game Skull and Bones might be completed soon as a new leak suggests it is ready to be released later this year. Details about its launch and pre-order items recently...

Report: Samsung is developing a lower-priced foldable phone

Samsung is reportedly developing an entry-level foldable phone that will be sold at a much lower price than the latest Galaxy Z Fold and Galaxy Z Flip. But the device is not expected to enter the market until...

Snapchat subscription service launches in nine countries

Snapchat started the rollout of its subscription service, officially named Snapchat+. It appears, however, that exclusive features are quite limited at the moment and it will be initially available in nine...
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