Lecturer in Marketing Management, Bournemouth University
Dr Gregory Kapuscinski is a Lecturer in Marketing. He teaches foundations of marketing, consumer behaviour and research methods at the undergraduate level and digital marketing at the postgraduate levels. Gregory’s research interests include consumer research in tourism and media effects. In particular, Gregory’s recent research focuses on the relationship between news media coverage of hazards such as terrorism, and tourist perception of risk and travel behaviour. Gregory has a Doctorate in consumer behaviour and media studies and is supervising doctoral students in the field of disaster management.
Tourist trap: how news of terrorism skews our holiday choices
Feb 28, 2017 06:43 am UTC| Life
Terrorist attacks are designed to intimidate and change behaviour. It should be no surprise then that we allow fear to be a great motivator when we plan trips abroad. News of an attack is a vivid factor as we decide where...
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