Graduate Tutor (Lecturer and PhD candidate), Northumbria University, Newcastle
Currently, I am a Graduate Tutor (Lecturer and PhD candidate) in Marketing at Newcastle Business School, Northumbria University. I have previously held Associate Lecturer posts at Newcastle Business School, Sunderland Business School, and various North East colleges.
I have worked in design and marketing at management level in several industry sectors including; not-for-profit, low carbon/zero emissions engineering, military and aerospace engineering and cosmetics.
I am interested in consumer behaviour, particularly in personal finance management, spending, and savings habits. Branding and communications are also a personal interest, having designed and implemented several rebranding/branding activities for SMEs in industry. I am passionate about design and creativity in the workspace and beyond.
Black Friday marketing tricks and four ways to stop yourself falling for them
Nov 26, 2018 17:01 pm UTC| Insights & Views Business
Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas...
Six ways to avoid a festive financial hangover
Nov 25, 2016 21:13 pm UTC| Insights & Views Life
The shopping frenzy of Black Friday and Cyber Monday are the starting gun for many to the annual ritual of excessive spending over the Christmas period. The average Black Friday consumer is expected to spend 203 on the day...
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