Assistant Professor of Clinical Marketing, University of Southern California
Arianna Uhalde is a consumer psychologist who specializes in consumer-brand relationships and consumer wellbeing. She earned her Ph.D. in Marketing (with an emphasis in Consumer Psychology & Behavior) from USC’s Marshall School of Business. She teaches several classes at Marshall, including Consumer Behavior, Advertising & Promotion Management, and a new class she developed called Happiness & Wellbeing in the Marketplace. Arianna is also a researcher at USC’s Performance Science Institute, developing projects and programming related to the psychological determinants of high performance. Her work at the PSI reflects her passion for understanding individuals’ motivation and performance across contexts (as well as burnout, performance-related mental health challenges, and substance abuse). With expertise in market research and consumer insights, Arianna has advised various companies in the L.A. area, including Los Angeles Football Club (LAFC), MORE Labs, and The Honest Company.
How putting purpose into your New Year’s resolutions can bring meaning and results
Jan 01, 2020 11:21 am UTC| Insights & Views Life
People worldwide make New Years resolutions every year in an attempt to improve their lives. Common resolutions are to exercise more, eat healthier, save money, lose weight and reduce stress. Yet, 80% of people agree...
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