Lecturer in Marketing, De Montfort University
My broad research interests lie within the fields of consumer behaviour, social influence, marketing and advertising. I am particularly interested in the (non)conscious processes that influence consumer perceptions, behaviours and decision-making. I received my PhD in Marketing (Consumer Behaviour) from Dublin City University. In the past, I have also worked in industry as a market researcher, both in the Republic of Ireland and overseas. I am currently a Lecturer in Marketing at De Montfort University.
How to avoid overspending: uncover the psychology behind why people buy
Dec 19, 2018 15:17 pm UTC| Insights & Views Health
Between 40% and 80% of purchases are impulse buys. Marketers often get blamed for this, but while marketing tactics may be cynical, manipulative, and even deceptive, shoppers are generally wise to their ways. Of greater...
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