Senior Lecturer in Marketing, University of Birmingham
Caroline Moraes is a Senior Lecturer in Marketing at the Birmingham Business School, University of Birmingham.
Before embarking on her academic career, Caroline worked in market research and held international advertising account management posts in the advertising industry.
Her research interests include responsible marketing and consumption, new consumption communities and cultural consumption.
Has consumerism taken over Christmas? Two marketing experts discuss
Dec 16, 2018 12:56 pm UTC| Insights & Views Business
Christmas is a time of cheer and shopping. For some, the commercialisation of this festive period from column inches about Christmas adverts to the appearance of gifts and merchandise on shelves three months before eats...
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