Women Become Their Moms… And They’re Mostly Happy About It

KANSAS CITY, MO, May 08, 2017 --

A recent Mother’s Day study by Hallmark Cards, Inc., shows that on average, 36 is the age when U.S. women believe they’ve turned into their mothers. This realization is typically triggered by saying something that her mother used to say when she was a child. And most often, that phrase is: “Because I said so.”

A recent Mother’s Day study by Hallmark Cards, Inc., shows that on average, 36 is the age when U.S. women believe they’ve turned into their mothers. This realization is typically triggered by saying something that her mother used to say when she was a child. And most often, that phrase is: “Because I said so.”

“When a woman has a child, she often feels closer to her own mother. She’s living through experiences that make her appreciate her mom even more,” says Nancy Cox, insights and analytics manager – Hallmark. “But it often takes a while longer for her to feel like she has turned into her mother. Moms told us they pause when it happens. And most moms said they feel amused, happy, surprised or proud when someone else points it out.”

Although 36 was the average age across all women for when they feel they become their mothers, each generation put that number closer to her own age:

• Millennials (women ages 18 to 37) said it happens at 25.
• GenX women (ages 38 to 51) said it happens at 35.
• Women ages 52 to 70 said it happens at 43.

 “Moms are influential forces in a child’s life, and whether it’s nature or nurture, as adults we see those ‘mom’ traits and tendencies showing up in our own personalities,” said Cox.  “It’s surprising that they seem to be so universal.”

Top Five Sayings that Show You’ve Become Your Mom

1. “Because I said so.”
2. “I’m not going to ask you again.”
3. “Because I’m the mom.”
4. “You’re bored? Why don’t you (do chore that needs doing)?”
5. “I’m not asking, I’m telling.”

Top Five Actions That Show You’ve Become Your Mom:

1. Saying to kids what your mom said to you
2. Carrying on the same holiday traditions
3. Crying when your kids make you happy or proud
4. Doing the things that used to drive you crazy
5. Calling your mother more often

Mother’s Day is Sunday, May 14. Visit Hallmark.com to shop for Mother’s Day cards and gifts or to find a retailer near you.

About Hallmark

For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark’s family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television’s Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit www.Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.

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Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/0a65d5b1-d382-479d-9590-8f3cda6df219

Jaci Twidwell
Hallmark
816-274-4873
[email protected]