The National Basketball Association (NBA) has extended its partnership with streaming platform Migu, which would utilize 5G network and other related technology during live broadcasts and reviews and offer virtual reality (VR) viewing experiences.
Additional fan activities will also be introduced by Migu's parent company, China Mobile’s NBA coverage.
The NBA and Migu initially partnered in 2018 to deliver various content to fans in mainland China, Hong Kong, and Macau. Migu was then named as the NBA’s official telecom carrier immersion platform in China.
Other than enhancing Migu’s viewing experiences, China Mobile secured rights to offer the NBA’s League Pass streaming to Chinese fans.
League Pass will be available via Migu and the digital set-top box Mobaihe.
China Mobile’s League Pass deal, which kicks in from the ongoing 2021/22 season, is for four years and includes regular-season games, the All-Star game, playoffs, and finals.
Meanwhile, the NBA continues to expand in China with its NBA DreamCourts Preview Center, its first multipurpose experience center in the country to be launched in May 2022 in Suzhou city.
The Suzhou center will feature themed restaurants, retail services, and interactive games.
Another five venues are due to follow.


What Father David Bauer can tell us about Canadian hockey today
How did sport become so popular? The ancient history of a modern obsession
Trello Outage Disrupts Users as Access Issues Hit Atlassian’s Work Management Platform
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market
Trump to Host UFC Event at White House on His 80th Birthday
SpaceX Insider Share Sale Values Company Near $800 Billion Amid IPO Speculation
From Messi to Mika Häkkinen: how top athletes can slow down time
HSBC’s $13.6 Billion Take-Private Offer for Hang Seng Bank Gains Board Backing
NBA Returns to China with Alibaba Partnership and Historic Macau Games
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit
Woolworths Faces Fresh Class Action Over Alleged Underpayments, Shares Slide
Air Force One Delivery Delayed to 2028 as Boeing Faces Rising Costs
Champions League final 2025: a battle for glory against a backdrop of money and fashion 



