U.S. Home Organization Industry Report 2017: Retail Sales of Home Organization Products Reach $16 Billion in 2016

Dublin, March 28, 2017 -- Research and Markets has announced the addition of the "Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition" report to their offering.

Although household composition by number of persons is generally decreasing, Americans continue to move in with each other for various reasons, creating more clutter and additional storage product opportunities. Kids are staying at home longer. Boomerangers, college graduates, and others who need a place to live are moving back in with their parents. Parents are moving into grandparents' homes and elderly parents are frequently moving into their kids' homes to be taken care of.

Because of these trends, two thirds of American adults somewhat or strongly agree with the statement I could use more home organization products (not including food storage) in my home. Bedroom closets rank highest when consumers are asked are there any places or uses for which you could use more home organization products. Kitchen/pantry ranks second after bedroom closets, while bathroom comes in third.

Key Topics Covered:

CHAPTER 1 EXECUTIVE SUMMARY

THE MARKET

• Retail Sales of Home Organization Products Reach $16 Billion in 2016
• Retail Sales by Product Category
• Retail Sales by Product Segment
• Sales of DIY Products by Retail Channel0
• Projected Market Growth

THE MARKETERS

MARKETING AND NEW PRODUCT TRENDS

• Decluttering with KonMari
• Customized and Flexible Storage Options
• Custom Closets Still Most Important for Many
• Specialty Storage Still in Demand
• Decor Important to More Consumers
• She Sheds Compete with Man Caves
• Made in USA to Get Stronger

DISTRIBUTION AND RETAILING

• Private Label Store Brands and Exclusives Important to Retailers
• Omni-Channel Retailing Essential

THE CONSUMER

• Consumers Still Cautious Despite Optimism and Confidence
• Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
• Increasing Internet Use for Product Research and Shopping
• American Nests Continue to Expand

People Need More Home Organization Products

CHAPTER 2 THE MARKET

• Retail Sales of Home Organization Products Reach $16 Billion in 2016
• Retail Sales by Product Category
• Retail Sales by Product Segment
• Sales of DIY Products by Retail Channel
• Regional Sales Differences
• Factors Affecting Market Growth
• Housing and Households
• Economy and Spending
• Remodeling Market Index, 2004-2016
• Continued Popularity of Self-Storage Facilities Shows Need for Home Storage
• Projected Market Growth

CHAPTER 3 THE MARKETERS

• Leading Marketers
• Mergers, Acquisitions, Divestitures
• Competitive Profiles

CHAPTER 4 MARKETING & NEW PRODUCT TRENDS

• Decluttering with KonMari
• Shimau (Smart Storage)
• Customized and Flexible Storage Options
• Custom Closets Still Most Important for Many
• Consumers Want Easy Solutions
• Portability
• Long-Term Storage
• Specialty Storage Still in Demand
• Storage Opportunities in Wasted and Empty Space
• Maximizing Storage in Small Spaces
• Kids Storage Continues Growing
• Partnerships and Licensing Deals Still Attractive
• Decor Important to More Consumers
• Outdoor Storage More Decorative
• Awareness, Availability and Cost Biggest Obstacles for Green Products

MARKETING PRACTICES AND TRENDS

• Consumers Need Help
• As Seen On/In: Product Placement in Media Builds Awareness and Trust
• Houzz Remains Major Internet Community for Manufacturers
• Blogs Build Community
• Back to School Key Selling Season
• Consumers Like Contests
• Price Remains Important for Consumers
• Made in USA to Get Stronger

CHAPTER 5 DISTRIBUTION AND RETAILING

• Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
• Discount Stores
• Home Centers and Hardware Stores
• Specialty Channel
• Other Outlets
• Private Label Store Brands and Exclusives Important to Retailers
• Distribution
• Omni-Channel Retailing Essential
• Key Retailers

CHAPTER 6 THE CONSUMER

• Consumer Confidence Reaches New Highs
• Consumers Optimistic About Future
• Men and 25 to 54 Year Olds Have Highest Purchase Propensity
• Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
• Americans Spend Most on Housing and Homes
• Recent Uptick in Home Remodeling
• Recent Increase in Do-It-Yourself Home Remodeling
• Over 2 Million Households Purchased a Storage Shed in 2016
• Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
• Lifestyle/Psychographic Attitudes of Remodelers
• Lifestyle/Psychographic Attitudes of Shed and Wall Unit/System Purchasers
• Consumer Attitudes Measured with Simmons Segmentation System
• Increasing Internet Use for Product Research and Shopping

For more information about this report visit http://www.researchandmarkets.com/research/2r9xxq/home_organization

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