The Shelter Pet Project to Ring The Nasdaq Stock Market Closing Bell

ADVISORY, April 05, 2016 --

What:
Representatives from The Shelter Pet Project will visit the Nasdaq MarketSite in Times Square. The Shelter Pet Project, a collaborative effort between the Ad Council and two leading animal welfare organizations, The Humane Society of the United States and Maddie’s Fund^®, is a public service ad campaign focused on breaking down misconceptions around shelter pets and encouraging potential adopters to make shelters and rescue groups their first choice and preferred method for acquiring a pet.

In honor of the occasion, Brian Shapiro, New York State Director for the Humane Society of the United States and Josh "The Fat Jew" Ostrovsky, will ring the Closing Bell.

Where:
Nasdaq MarketSite – 4 Times Square – 43^rd & Broadway – Broadcast Studio

When:
Wednesday, April 6, 2016 – 3:45 p.m. to 4:00 p.m. ET

The Shelter Pet Project Media Contact:
Kat English
(212) 984-1997
(718) 877-2215 (mobile)
[email protected]

Nasdaq MarketSite:
Emily Pan
(646) 441-5120
[email protected]

Feed Information:
Fiber Line (Encompass Waterfront): 4463

Gal 3C/06C 95.05 degrees West
18 mhz Lower
DL 3811 Vertical
FEC 3/4
SR 13.235
DR 18.295411
MOD 4:2:0
DVBS QPSK

Social Media:
For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies please visit our Facebook page at:
http://www.facebook.com/NASDAQ.

For photos from ceremonies and events visit our Instagram Page:
http://instagram.com/nasdaq

For livestream of ceremonies and events visit our YouTube Page:
http://www.youtube.com/nasdaq/live

For news tweets, please visit our Twitter page at:
http://twitter.com/nasdaq

For exciting viral content and ceremony photos visit our Tumblr Page:
http://nasdaq.tumblr.com/

Webcast:
A LiveStream of the Nasdaq Closing Bell will be available at:
https://new.livestream.com/nasdaq/live or http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos:
To obtain a hi-resolution photograph of the Market Close, please go to
http://business.nasdaq.com/discover/market-bell-ceremonies and click on the market close of your choice.           

About The Shelter Pet Project
The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, The Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council. Our goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes. We do this by breaking down misconceptions surrounding shelter pets and communicating that amazing stories start in shelters and rescue groups. We encourage potential adopters to: Start a Story. Adopt. To learn more about the campaign, visit the theshelterpetproject.org. 

About Nasdaq
Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to more than 3,700 listed companies with a market value of approximately $9.6 trillion and nearly 10,000 corporate clients. To learn more, visit: nasdaq.com/ambition or business.nasdaq.com.

-NDAQA-