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Mercedes-AMG Petronas F1 team inks branding deal with Crypto Exchange FTX
FTX Trading Limited has partnered with the Mercedes-AMG Petronas Formula One team for numerous race seasons in multiple branding campaigns.
The exchange's logo will be featured prominently by both F1 cars and drivers and will also be displayed on the team’s fleet of Mercedes-Benz.
Other branding promos will be unveiled during the upcoming Russian Grand Prix Formula One race on Sunday, September 26th, which may include an NFT collection, FTX Pay integration, and other concepts.
Sam Bankman-Fried, CEO & Founder of FTX, said that the partnership with current team point leaders and reigning Formula One World Champions Mercedes-AMG Petronas amplifies its position as the leading global cryptocurrency exchange.
FTX raised $900 million in a recent Series B financing round and has been actively involved in the sports industry.
The exchange just launched a commercial with National Football League star Tom Brady and supermodel Gisele Bundchen and became the Major League Baseball’s official cryptocurrency exchange in a long-term deal.