OrderGroove Appoints Two Marketing Executives to Accelerate Growth of Relationship Commerce

NEW YORK, Dec. 13, 2017 -- OrderGroove, the leader in Relationship Commerce, today announced Adam Weinroth as Chief Marketing Officer and Stephanie Chan as Vice President of Consumer Marketing. In his new role as CMO, Adam will lead the charge to position OrderGroove as the category-defining company within Relationship Commerce. As Vice President of Consumer Marketing, Stephanie will partner directly with OrderGroove’s clients to accelerate their sales growth by introducing highly-innovative experiences that make OrderGroove clients indispensable to their customers’ lives.

Weinroth is a marketing executive, entrepreneur and Internet product innovator who most recently held CMO positions at eRelevance and OneSpot. Earlier in his career, Weinroth started his own venture, Easyjournal, a community blogging platform, which was acquired by Pluck. There, he went on to become the Vice President of Marketing.

“OrderGroove is a trusted partner for top brands like Walmart, Nestle and PetSmart as they shift their consumer interactions from one-and-done transactions to ongoing, long-term relationships,” said Weinroth. “I’m thrilled to join the team and build the profile of both OrderGroove and Relationship Commerce to guide retailers during this dynamic, evolving commerce environment.”

"It’s a real honor to attract a leader like Adam to the OrderGroove team. Adam has a deep understanding of today’s marketer’s mindset and has years of experience evangelizing new technology categories that drive innovative solutions and results for Fortune 2000 companies,” said OrderGroove CEO Greg Alvo. “Coupled with a highly-strategic and entrepreneurial mindset, I look forward to partnering alongside Adam as we continue to forge what Relationship Commerce means for brands, retailers, OrderGroove and the industry at large.”

Weinroth earned a bachelor’s degree in Marketing and an MBA focusing on Technology Marketing from The University of Texas at Austin.

Chan is an accomplished marketing executive and entrepreneur. Before joining OrderGroove, she was Vice President of Marketing for Ladders and CMO/co-founder of Please and Carrots, an early learning subscription service. Chan spent several years as part of the Time Inc. organization taking on ever-increasing marketing responsibilities, including Vice President of Consumer Marketing for InStyle, driving both consumer revenue and customer engagement.

“I’m excited to join OrderGroove during this transformative period in commerce,” said Chan. “OrderGroove has helped major brands and retailers tackle shifting consumer expectations head on and garner tangible results on both the top and bottom lines. I look forward to working closely with this team of smart, forward-looking and ambitious professionals as we help our clients navigate disruption in the industry.”

“Stephanie brings a wealth of valuable, data-driven consumer marketing expertise to OrderGroove through her work at companies like Please and Carrots, Ladders and Time, Inc.,” said Alvo. “As we help our clients move their businesses from transactions and toward ongoing customer relationships, they look to OrderGroove to not only provide world-class technology and data science, but thought leadership and strategic insights as these are new business models for many brands and retailers. We look forward to tapping Stephanie’s trove of consumer expertise to help our clients better understand their own customers, and help them supercharge sales growth with our Relationship Commerce solutions. We are delighted Stephanie is now part of the OrderGroove team.”

A native Canadian, Chan attended McGill University and earned her MBA from Northwestern.

About OrderGroove
OrderGroove helps big brands and omnichannel retailers practice and achieve Relationship Commerce -  shifting consumer interactions from one-and-done transactions to long-term, highly-profitable relationships. The company’s unique combination of powerful technology, proprietary data and analytics and unique expertise helps brands like Walmart, PetSmart, L’Oréal, Nestlé and The Vitamin Shoppe make the move from product centricity to customer centricity—making their businesses indispensable to the consumers they serve. OrderGroove is headquartered in New York and has raised $40 million in investment funding from institutional investors including National Securities, Lerer Hippeau Ventures, SWaN & Legend Ventures, Western Technology Investment, Silicon Valley Bank, FYRFLY Ventures, Bee Partners and Stage One Capital. For more information visit www.ordergroove.com.

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Adiya Taylor
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