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Nestlé launches plant-based toddler drink Little Steps
Nestlé has launched a plant-based drink for toddlers named Little Steps Plantygrow, which can be added to smoothies and shakes.
The company emphasized that the plant-based 'Growing Up Drink,' marketed under its SMA Nutrition range, is not a breast milk substitute, but a nutritional product designed to be enjoyed by toddlers from 1 to 3 years old as part of a varied and balanced diet.
According to Nestlé, Little Steps is a good source of vitamins A, C, B2, and B12, iron, iodine and omega-3, and omega-6. The drink also contains calcium and vitamin D.
Vicky Woods, SMA Nutrition managing director, noted that consumers are increasingly choosing plant-based milk alternatives for themselves and as nutrient-packed options for their toddlers.
The new product is a ready-to-drink liquid that is packaged in resealable cartons for portability. Tesco and Asda carry a 200 ml pack. A 1-liter pack will be available at Asda.