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NFT: CNN abandons its NFT venture, shuts down marketplace

Photo by: Rubaitul Azad/Unsplash

CNN announced it is shutting down its NFT marketplace less than four months after it was launched. The Cable News Network said it would be issuing a 20% refund as it will no longer push through with its non-fungible token offering.

CNN made the announcement through a social media post earlier this week. Its NFT project called “Vault by CNN: Moments That Changed Us” offers key historical moments that have been tokenized for collection. The moments are taken from CNN’s 41-year history news archive.

Vault by CNN houses digital collectible sets or “Moments” from its TV archives. These were minted as NFTs using blockchain technology. People can purchase this at vault.cnn.com store, and put it on display as non-fungible token assets. But unfortunately, this marketplace is now saying goodbye to users.

With the decision to discontinue its Vault by CNN, the media firm explained that it was originally a 6-week experiment but expanded with the support it got from the community. However, CNN said it will “no longer be developing or maintaining this community.”

CoinTelegraph reported that in the original plan for the NFT marketplace, developers were supposed to introduce or add new features such as “mint your own CNN article NFT” and exclusive perks for all Vault collectors. Apparently, this plan failed to materialize, and the Vault is shutting down instead.

A staff at CNN reportedly said through the Discord server that users will be given a 20% refund based on the original mint price of the NFT tokens. The refunds will be deposited to the collectors’ wallets in the form of stablecoins or FLOW tokens.

Meanwhile, many people who purchased NFTs from CNN have expressed frustration over the closure of the marketplace. On social media, many of them asked the company what would happen to their NFTs now, while others said they couldn’t access their accounts and started calling the sudden shutdown a “rug pull.”

“As an investor, I don’t know if I can expect to break even in a few years,” one of the NFT holders said. “Is CNN able to share why they think 20% is fair because, to me, that implies they hopefully think we can break even or make profits within a few years, right? If not, then this seems like a rug pull.”

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