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In a bid to intensify electrification initiatives and compete globally, Mazda Motor Corp. plans to launch its first exclusive electric vehicle (EV) in 2027. The CEO, Masahiro Moro, also disclosed a collaboration with Toyota to develop advanced electric control systems, setting a more aggressive production timeline for EV-only models starting in 2028.
Although Mazda initially launched the MX-30 sport utility vehicle as a hybrid in 2021, it has yet to offer a dedicated electric vehicle. However, Moro announced that the company will increase the production of EV-only models starting in 2028. Furthermore, Mazda will collaborate with its capital alliance partner, Toyota Motor Corp., to develop high-quality electric control equipment.
Moro expressed his commitment to expanding Mazda's electrification endeavors in China, the world's largest auto market. Anticipating a swift transition to EVs in the country, he stated, "We will offer one (EV) model after another from 2025" through a Chinese joint venture. Mazda is exploring the possibility of establishing a new company dedicated to organizing motorsport events and promoting safe driving to enhance its brand value.
In the United States, Mazda recently commenced production of the gasoline-powered CX-50 SUV at its Alabama factory and plans to introduce a hybrid model. The Inflation Reduction Act, signed by U.S. President Joe Biden last year, provides tax incentives for purchasing EVs assembled in North America. Considering this, Mazda is contemplating the production of EVs and battery procurement in the region.
Moro's appointment as CEO in June, succeeding Akira Marumoto, marked a significant transition for the company. Under Marumoto's leadership, Mazda unveiled a $10.6 billion spending plan in November to accelerate the electrification of its vehicle lineup, including potential investments in battery production. Additionally, Mazda increased its sales target for EVs to represent up to 40% of global sales by 2030, aligning with the industry trend of ramping up battery and EV production to meet stricter environmental regulations.
Photo: Samuele Errico Piccarini/Unsplash
