Lionel Messi Boosts Adidas Soccer Popularity in the United States, New Data Show

Lionel Messi is fueling Adidas soccer popularity in the United States. New data shows a 60% increase in visits to Messi's microsite and a surge in kit sales across various states.

Adidas Unveils Data Highlighting Growth in U.S. Soccer Popularity, Driven by Messi's MLS Presence

In a recent report by Sports Illustrated, adidas unveiled new, exclusive data underlining its robust brand momentum and substantial sports investments in a show of its unwavering commitment to soccer. This strategic move comes ahead of the most significant soccer tournaments in 2024, and it's poised to make a considerable impact, especially with the inclusion of Lionel Messi's presence in the MLS on a national scale.

Adidas has recently announced a significant step in its commitment to social responsibility. The company has dedicated $15 million to non-profit partners to expand access to the game for underprivileged communities. This investment, which includes financial contributions and product donations, is set to make a tangible difference in the lives of many, demonstrating our holistic approach to community development.

Furthermore, they have approximately $9 million in planned investments through 2026, when the United States, Mexico, and Canada will host the FIFA World Cup.

Adidas is experiencing a significant surge in interest in the North American region, particularly in the United States. The brand has witnessed a remarkable 60% increase in visits to Messi's microsite at adidas.com year over year and a more than 40% increase in visits to kid's soccer. This growth is a testament to the increasing popularity of soccer in the region and the brand's successful marketing strategies.

For the first time, the brand also revealed the popularity of Messi's Inter Miami and Argentina kits by state. The brand's utilization of adidas.com sales data to identify the states with the highest per capita uniform sales illustrated Messi's significant influence on the sport.

Key points to consider regarding Messi's Inter Miami Kit include the following: Florida has the highest per capita sales in the United States, followed by Washington, D.C., New Jersey, Massachusetts, and New York.

Florida Leads in Messi's Argentina Kit Sales as Adidas Expands Soccer Culture in North America

In the interim, Messi's Argentina Kit data indicates that Florida has the highest per capita sales in the United States, with New Jersey, California, Delaware, and New York following that order. Messi's signature apparel and footwear collection is available on the adidas website.

This thrilling announcement follows the adidas Fútbol Society's pop-up activation in Brooklyn, which was designed to commemorate the expansion of soccer in North America and the culture that has resulted from it.

On May 8, adidas and the U.S. Soccer Foundation collaborated to establish the Just Ball League. This community event aimed to cultivate a passion for soccer among young people in underprivileged communities and allow them to participate in league play at the neighborhood level.

The forthcoming summer holds immense promise and excitement for soccer enthusiasts and the sneaker community. With new releases and exciting events on the horizon, it's a time to look forward to. Keep an eye on Sports Illustrated for the latest news on footwear and apparel from the sports industry and beyond, and be a part of the excitement.

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