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A Twosome Place, a leading coffee chain in South Korea, announced on Monday, July 3, that it has appointed Moon Young Joo as its new chief executive officer. The new CEO was the former head of BKR Co. Ltd., which operates Burger King restaurants in the country.
As per Yonhap News Agency, Moon was the CEO of BKR Co. since 2013, and this made him the longest-serving chief in the region’s burger market. He also worked as an executive at Orion’s dining business unit for 15 years and was credited with bringing Bennigan’s American restaurant chain to Korea.
Moreover, the new CEO of A Twosome Place is described as a marketing expert who has imported and developed a number of dining brands for about three decades already. The coffeehouse company said it recruited Moon to lead the group due to this proven expertise in the dining business.
He is now expected to work for A Twosome Place and create a customer-oriented company culture with an organized system. Currently, the coffee house chain has over 1,500 store outlets in South Korea and mainly offers desserts, premium bread, and a variety of coffee drinks and beverages.
Finally, World Coffee Portal reported that A Twosome Place was first launched in 2002, and at that time, it was owned by CJ Group’s CJ Foodville business unit until 2020. It was bought by Anchor Food Group, but a year later, in 2021, the coffee chain was acquired by the US-based private equity firm, The Carlyle Group, for an undisclosed amount.
A Twosome Place is competing with other leading coffee store brands in South Korea, such as Ediya Coffee, Starbucks, and Paris Baguette. It is also considered a rival of Compose Coffee and Mega Coffee brands, which are both classified as convenience-focused domestic operators.
Photo by: Nathan Dumlao/Unsplash
