Kia Motors appointed former Mercedes-Benz and BMW chief designers to head its design centers in Europe and China. The South Korean automobile manufacturer announced that Oliver Samson had been hired as the senior chief designer of its Europe center. At the same time, Lim Seung Mo will lead its China design center.
As per Electrek, Kia Motors announced the appointment on Tuesday, March 26. Samson and Lim’s appointments take effect on April 1.
New Designers for EV Transition
In any case, one of Kia Motors’ goals for bringing the former designers of Mercedes-Benz and BMW to its organization is for them to help with automotive designs, improve technology, and ultimately bolster sales. Samson and Lim are also expected to apply their expertise and knowledge as the company moves towards its push for an EV shift.
With the extensive experience acquired through their leadership at the most prominent global vehicle brands, Kia Motors believes Samson and Lim will play a role in strengthening its brand’s design team as it gradually transitions to electric vehicles.
The newly appointed designers will lead their respective design teams to create the next generation of auto designs for Kia vehicles. Their work will include designs, materials, concepts, and EV models. Furthermore, their tasks and projects will support the company’s main design hub in South Korea, where designs are processed from plans to conceptualizations.
About Oliver Samson and Lim Seung Mo
The Korea Herald reported that Lim Seung Mo will head the Kia Design Center in China. He started his career in the auto industry by joining the BMW Group in 2010. He was the team leader for the exterior design of the company’s BMW i4 and Series 4 models. Later, he moved to Didi Chuxing Technology and Geely Motors for new leadership roles related to design innovation in EVs.
Oliver Samson will lead Kia’s Europe Design Center. Before this, his work experience included a designer role at Hyundai and Kia European Design Center in 2003. He also held executive job posts at Changan Automobile, Nio, and Germany’s Mercedes-Benz.
“I am incredibly excited to welcome Seungmo and Oliver to their new leadership positions within the Kia Design team,” Kia Global Design’s executive vice president, Karim Habib, said of the appointments via press release. “By uniting a diverse team of talented individuals with unique perspectives, we can truly embody the philosophy behind Opposites United, better allowing us to deliver truly inspirational and impactful design.”
Photo by: Hyundai Motor Group/Unsplash


Nvidia Partners With Fanuc and Yaskawa to Accelerate AI Robotics in Japan
Yaskawa Electric Shares Slide as Weak Profit Overshadows Strong AI Demand
SpaceX Stock Falls Below IPO Price as Investors Weigh Losses and Lockup Expiry
Mikron H1 2026 Sales Fall 5.9% as Automation Weakness Weighs on Profit
Moonshot Launches Kimi K3, China's Largest Open-Source AI Model
Trump Criticizes ABC, NBC and CNN for Limiting Coverage of Election Speech
Apple Intelligence China Approval Lifts Alibaba and Baidu Shares
AI Chip Stocks Face Valuation Pressure as Investors Shift Toward Big Tech and Software
EU to Propose New Rules Limiting Children's Access to Social Media
NY Times Challenges Trump Administration Subpoenas Over Air Force One Report
Morgan Stanley Says China’s Reusable Rocket Progress Poses Long-Term Challenge to SpaceX
Uber to Acquire Delivery Hero in $14.8 Billion Deal to Expand Global Food Delivery Business
Nvidia Tightens AI Chip Sales in Asia With Stricter Customer Approval Process
Volvo Cars Q2 Profit Falls as Automaker Bets on EX60 EV to Drive Recovery
Stripe, Advent Offer Over $53 Billion to Acquire PayPal in Major Fintech Deal
Alibaba Stock Jumps as China Approves Apple Intelligence Powered by Qwen AI
Arm Stock Falls After HSBC Downgrade, Citing Limited Near-Term AI Upside 



