Global Engines Manufacturer Selects Bridgeline for European B2C and North American B2B eCommerce Expansions

BURLINGTON, Mass., Nov. 14, 2017 -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation solutions, announced today that a global engine manufacturer has selected Bridgeline’s digital experience platform to expand their B2B and B2C eCommerce initiatives in North America, the United Kingdom and Ireland.

The engagement includes a B2B solution in the United States and Canada intended to support the manufacturer’s distributors in both countries. The B2B solution uses Bridgeline’s ability to manage catalogs with millions of products and to enable B2B customers to place orders with very large quantities and varieties of products that have sophisticated payment methods and terms.

The European solution initiates a rollout of their B2C eCommerce channels across multiple countries in Europe, powered by the Bridgeline Commerce platform. The company’s site will natively support multi-language sites and will include multiple currencies as the solution expands beyond the Eurozone. Bridgeline’s solution is architected to be scalable for future expansion into other regions including Asia and South America.

The site will be European Union General Data Protection Regulation (“GDPR”) compliant via a deployment in Amazon Web Services hosted in Germany. As Germany has the most stringent regulations regarding data privacy and GDPR compliance, this solution will satisfy all requirements in preparation for a larger rollout to various countries with different GDPR regulation details in 2018.

While these solutions are a part of the new engagement, this is not the first partnership between the manufacturer and Bridgeline. Earlier this year, Bridgeline worked with the company to launch a B2C eCommerce website in the United States. The success of the initial partnership led the company to approve the broader global initiative.

“This opportunity demonstrates Bridgeline’s ability to build success with our customers so that they entrust us with their most complex global eCommerce initiatives,” said Ari Kahn, President and CEO of Bridgeline Digital. “We are committed to support our customer worldwide with GDPR, multi-language, and multi-currency,” added Kahn.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s Unbound (formerly iAPPS) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

Carl Prizzi
Bridgeline Digital, Inc.
SVP Products & Solutions
[email protected]