Leading cryptocurrency startup Coinbase has announced a new service – Coinbase Commerce – which will enable merchants across the world to accept Bitcoin, Bitcoin Cash, Ethereum and Litecoin payments.

The company made the announcement in a blog post. It said:

“We’re excited to announce Coinbase Commerce, available today for merchants around the world.

“Coinbase Commerce is a new service that enables merchants to accept multiple cryptocurrencies directly into a user-controlled wallet. Our mission at Coinbase is to create an open financial system, so we’ve designed this solution to serve merchants worldwide.”

Coinbase further said that unlike other merchant products, Coinbase Commerce is not a hosted service, meaning that merchants will have full control of their own digital currency. It said that new service could be directly integrated into a merchant’s checkout flow or added as a payment option on an e-commerce platform.

“We’ve already integrated with Shopify, one of the largest multi-channel commerce platforms, and are actively adding more integrations to make accepting cryptocurrency as easy as possible,” it added.